World Branding Forum

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With 17 years of experience at Ogilvy, he is now responsible for expanding the agency's client base as well as service offering Ogilvy Public Relations has...

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Branding Featured News

United Airlines Offers Waivers in Aid of Brussels Bombings

Olivia Pearce

March 24, 2016March 24, 2016

Travellers can adjust existing itineraries for arrival in or departure from Amsterdam, Dusseldorf, Frankfurt, London, Paris or Luxembourg In aid of the Brussels Zaventem International Airport...

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Branding Campaigns Featured News Videos

Pepsi Excites the Big Leagues with #BlueCard Push

Olivia Pearce

February 23, 2016February 23, 2016

Continuing its long-standing football heritage, the brand has launched an integrated effort to introduce its new global roster Pepsi has unveiled its global roster of...

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Branding Featured News Videos

Victoria’s Secret Sends Love Letters with xo,Victoria

Deborah Joy Peter

February 19, 2016February 19, 2016

The new release was launched in New York City, with Dutch supermodel, Romee Strijd, secured as the face of the new scent Victoria's Secret has...

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Featured Marketing News Social Media Videos

Honda Dubs Ridgeline the New Truck to Love

Anisha Kapoor

February 1, 2016February 1, 2016

The new television spot marks the brand's first official Super Bowl commercial since 2014 and Super Bowl 48's Hugfest Honda has rolled out a preview...

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Advertising Featured News Videos

Lexus Makes Grand Entrance with Tweaked RX

Joshua Hughes

January 4, 2016January 4, 2016

Featuring two television commercials, the push embodies the quality of sophistication associated with a dynamic lifestyle Lexus has rolled out an integrated marketing campaign to...

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Branding Campaigns Featured News

HelloFresh Cooks Up Deal with Jamie Oliver

Olivia Pearce

January 4, 2016January 4, 2016

The celebrity chef’s recipes will be included in the brand’s boxes each week to offer a helpful setup for easy home cooking HelloFresh and Jamie...

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Advertising Design Featured News

Honda Picks Up Game with Ridgeline Super Bowl Debut

Joshua Hughes

December 18, 2015December 18, 2015

Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...

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Advertising Campaigns Featured News Videos

Stella Artois Breaks Ground with Legend’s Under the Stars

Joshua Hughes

November 30, 2015November 30, 2015

The duet pays homage to the brand’s name Stella which directly translates to ‘star’ in Latin whilst uniting a figurative one with the literal kind Stella Artois...

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Advertising Campaigns Featured News Videos

Westin Hotels’ Better Vacation Days Get Even Better

Joshua Hughes

November 25, 2015November 25, 2015

The Holiday After the Holiday push acknowledges the stress of holiday travel and reinforces the way the brand delivers better vacation days Westin Hotels & Resorts,...

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News Public Relations

MWWPR Fills President of the Western Region Role

Deborah Joy Peter

November 20, 2015November 20, 2015

The newly named JP Schuerman has been instrumental in expanding the firm's presence in San Francisco and Los Angeles MWW Public Relations has promoted JP Schuerman (pictured)...

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Branding Featured News

Inaria Scores Deal with Soccer’s Sebastian Giovinco

Joshua Hughes

November 16, 2015November 16, 2015

The Italian national star has selected the brand as his premium training apparel provider and developer of an upcoming lifestyle collection Inaria, the Performance Sports...