Forget casting a wide net; hyper-local marketing is about laser-focusing on the customers right in your own backyard. It adopts a focused strategy to connect with consumers within a specific geographic area. We’re talking about their unique needs, what they like, and even their local culture. The idea is to build real, direct connections and make them feel part of something, like they belong. It’s all about bringing the focus back home and showing the local community that you truly get them.