World Branding Forum

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The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours,...

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Advertising Branding Entertainment Featured General Marketing Technology

10 Examples of 3D Digital Billboard Advertisements Around the World

Ashley Ooi

September 20, 2023

‘3D’ used to be something you could only watch in cinemas with funky glasses. However, as innovation evolves, 3D animations are no longer limited to...

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Branding General News Press Release Public Relations

Brand Ambassadors in Aviation Trigger Success in Challenging Times

WBF

September 18, 2023

In the fast-paced and highly competitive aviation industry, the importance of cultivating a positive brand image and the importance of brand ambassadors as a potent...

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Branding Campaigns General Press Release Public Relations

Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign

WBF

September 1, 2023

What do nude pickleball players and nosy bathroom neighbors have to do with managing diabetes? Intuity Medical, Inc., a medical technology company with the mission...

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Branding Campaigns Featured News Press Release Public Relations

Income Insurance Moves Into Music With the Launch of a Heart-Wrenching Rock Anthem ‘Fallin’ Apart’

WBF

August 24, 2023August 24, 2023

Singapore, 22 August 2023 – Income Insurance has released ‘Fallin’ Apart’, a brand new single and music video commissioned from a famous 2000’s rock band The...

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Advertising Branding Campaigns Entertainment Featured Marketing

Scott Parodies Horror Movie in The Clogging

Ashley Ooi

August 11, 2023

Meeting your partner’s family for the first time can be a nerve-wracking, stomach-twisting experience. But accidentally clogging their toilet is a horror movie come to...

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General Marketing

Preduce and KaiHuaRor Release Skateboard Collection

Ashley Ooi

June 29, 2023

Thai skateboard brand Preduce has teamed up with the legendary Thai comic series KaiHuaRor - rolling out an exclusive skateboard deck collection. KaiHuaRor has been...

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General Marketing News

Gordon Ramsay Street Pizza to Open First Southeast Asia Outlet in Malaysia

Ashley Ooi

June 20, 2023June 20, 2023

The Gordon Ramsay Street Pizza concept restaurant will open its first Southeast Asia outlet very soon. With origins in London, the restaurant will now spread...

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Campaigns Featured News Pet Press Release

Petcare Leader, Hartz, and Agency of Record, Cutwater, Protect Furry Friends From Outdoor Pests in Unconditional Love Campaign

WBF

June 20, 2023August 20, 2024

Leading petcare brand Hartz and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have partnered together to...

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Advertising Featured General News Technology

Google Introduces New Ad Transparency to Share Campaign’s Info

Maheen Fatima

March 31, 2023April 3, 2023

Being a massive advertising business, Google now changes its course in developing a transparent advertising system. After the launch of the "Ads Transparency Center," one...

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Branding Featured General Industry Marketing News

Meta Low Ratings to Workers May set the Stage for Next Layoffs

Maheen Fatima

February 18, 2023February 18, 2023

Facebook parent Meta Platform Inc. gives Low ratings to approximately 7000 employees. This 10% Meta workforce fails to impress Mark Zuckerberg and expects upcoming layoffs. ...

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Branding Campaigns News Press Release Public Relations

Newly Rebranded Hartz and Agency of Record, Cutwater, Launch Playful Campaign for Delectables

Ashley Ooi

September 22, 2022June 23, 2023

Debut campaign unveils all-new visual identity, catchy tagline and jingle, full-funnel media plan, along with much more Leading petcare brand Hartz and creative and media...