World Branding Forum

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In line with its latest marketing strategy, the carmaker has launched an advertisement aimed at showcasing Honda’s long-standing history and dedication to innovation As part of a...

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Branding Featured News Videos

Seiko Flashes First GPS Solar Watch Series with Web Movie

Olivia Pearce

September 18, 2015September 18, 2015

The watchmaker unveils new range targeting global travellers with a pre-launch web movie that clocks 400,000 views in under three weeks In conjunction with the...

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News Social Media

News Corp Logs On with Unruly to Grow Digital Business

Thomas Ng

September 16, 2015

News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to enhance...

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Vision Direct Urges Consumers to See the Light with Contacts

Thomas Ng

September 15, 2015September 26, 2015

The brand's rigorous video campaign depicts the benefits of making the shift from spectacles to contact lenses Online contact lens retailer, Vision Direct, has launched...

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Advertising News

Automate Ads Enhances Advertiser Offerings with Automation Tasks

Thomas Ng

September 10, 2015September 11, 2015

Automation of management and optimisation of existing campaigns by Facebook and Google Adwords advertisers now enhanced Automate Ads, the Y-Combinator-backed digital advertising automation company, has...

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Campaigns Featured News

Sheraton Realigns with $100 Million Marketing Push

Joshua Hughes

September 7, 2015September 15, 2015

The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

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Campaigns Featured News Videos

Goodyear Celebrates 60-Year Tradition of U.S. College Football Aerial Coverage

Olivia Pearce

September 4, 2015

Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...

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Featured Industry News

4A’s To Host Second Annual Talent@2030 Conference During U.S. Advertising Week

Thomas Ng

August 21, 2015

Executives from Facebook and Google; Leading Advertising Agencies; and Technology, Social and Data Companies Will Confront the Talent Challenge The 4A's, the leading U.S. trade...

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Campaigns Featured News

Hearts On Fire Launches “Ignite Something” Brand Platform Targeting Millennial Consumers

Joshua Hughes

August 11, 2015

Global Diamond Jewellery Brand Looks to Disrupt a Traditional Luxury Industry Hearts On Fire, who owns the trademark "The World's Most Perfectly Cut Diamond", has...

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Featured News Social Media Technology Videos

How A Superstar Launches A New Brand – Cristiano Ronaldo Introduces ROC Live Life Loud

Olivia Pearce

August 5, 2015August 6, 2015

Monster has Partnered with the Soccer Superstar to Come Up With His Own Headphones and Speakers Brand When most people want to launch a new...

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Campaigns Featured News Videos

MetLife Hong Kong’s New Brand Campaign Encourages People To Light Up Their Dreams

Olivia Pearce

August 4, 2015

MetLife Hong Kong has launched a new “Light Up Your Dreams with MetLife Hong Kong” brand campaign, which aims to inject Hong Kong people with...

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Advertising Featured News

Three Winners Announced for Fifth and Final Cannes Chimera Challenge

Joshua Hughes

July 29, 2015

Teams From Singapore, UK And Vietnam Receive $160,000 Funding To Realise Their Ideas To Support The Global Citizen Project The Cannes Lions International Festival of...