4A’s To Host Second Annual Talent@2030 Conference During U.S. Advertising Week

New York City

Executives from Facebook and Google; Leading Advertising Agencies; and Technology, Social and Data Companies Will Confront the Talent Challenge

The 4A’s, the leading U.S. trade association representing the advertising agency business, has announced a roster of notable speakers who will participate in its second annual Talent@2030 Conference. The event will take place during Advertising Week in New York City from 29-30 September, 2015.

The two-day conference will feature panel discussions, keynote speakers and workshops with industry leaders who will debate the state of talent in the industry and the best practices to keep pace with the global workforce and marketplace. The focus this year will be on how technology, social media and data are now impacting all aspects of talent for both marketers and agencies.

Speakers include:

  • Wendy Clark, president, Sparkling Brands and strategic marketing, Coca-Cola, will provide an inside perspective on business, agency talent and the future
  • Marc Strachan, vice president of premise strategy and multicultural marketing, Diageo, North America, will discuss how clients are looking at ROI, agency relationships and the impact on talent
  • Stephanie Redish Hofmann, director, agency development, Google | WPP, will spearhead a conversation about how we can learn from agency partners’ approaches to talent strategies
  • Maxine Williams, global director, diversity, Facebook, will lead a dialogue about driving talent innovation in times of scarcity by finding new talent sources
  • Dana Anderson, chief marketing officer, Mondeléz, will share insights into
    successful cultural practices that shape talent

The event will also feature a special interactive work session as part of the Competitive Edge Series. Titled “A Master Class in Unconscious Bias”, this session will examine the science and proven impact of unconscious bias in the workplace. Attendees will explore new strategies to attract diverse talent and ignite a culture of inclusion and engagement by increasing objective decision-making capacity. The panel will feature Leslie Traub, chair and chief consulting officer, Cook Ross, Inc., Carter Murray, global CEO, FCB, and Maxine Williams, global director of diversity, Facebook.

“Last year’s inaugural Talent@2030 conference showed us that advertising and media agency leaders are searching for new strategies to enable greater talent attraction and retention,” said Singleton Beato, executive vice president of talent and diversity at the 4A’s. “At this year’s conference, we aim to elevate the strategic people and culture conversation among industry leaders and top marketers to explore issues we all face around competing for and nurturing the talent that we need to sustain our business. We look forward to lively and provocative discussions on the state of talent and best practices we can adopt to make advertising an industry of choice for top talent.”

The conference will take place at Convene at 730 Third Avenue (between 45th and 46th Streets). Registration and ticket purchase is required for all attendees.

Click here for further details and full panel information.