Meow-gical Marketing: Hartz’s Influencer-Driven Valentine’s Campaign
Discover how Hartz & Cutwater captured cat lovers’ hearts (and stomachs) this Valentine’s Day with their #BeMyMainSqueezeUp, an influencer-led Delectables campaign.
Discover how Hartz & Cutwater captured cat lovers’ hearts (and stomachs) this Valentine’s Day with their #BeMyMainSqueezeUp, an influencer-led Delectables campaign.
The marketing landscape is constantly evolving, and staying ahead of the curve is crucial for businesses of all sizes. Here are five key trends to watch in 2025:
In honour of Veterans Day and the annual Operation Surprise initiative, The Home Depot Foundation is investing $10 million to help veterans age in their current residences and avoid homelessness. This significant funding will address the urgent need for accessible and stable housing for ageing veterans, a population that is expected to surge in the coming decades.
PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire Garza Food Ventures LLC, dba Siete Foods (“Siete”) for $1.2 billion.Â
With the introduction of a new AI translation tool, Meta enhances the accessibility of Reels by syncing audio and lip movements in various languages. The addition of celebrity voices to chatbots brings a unique touch to user interactions.
Yakult has announced a new addition to its range of fermented milk drinks: Yakult Plus Peach, which will be on sale from September 1, 2024.
To celebrate the special bond between pet owners and their furry friends, leading pet care brand Hartz, owned by Japanese CPG giant Unicharm, and creative and media agency of record Cutwater have partnered to launch a heartfelt, social-forward campaign.
WhatsApp’s new update features personalised AI tools driven by Meta’s Llama 405B. This open-source model promises to boost productivity and creativity while making advanced AI more accessible globally.”
Petco Love, a nonprofit organisation, has launched its MY RUFF DAY campaign to increase the number of reunions with its free-to-use, national lost-and-found database for pets, Love Lost.
Walmart has debuted a new private brand, bettergoods, which aims to make elevated culinary experiences accessible for all.