World Branding Forum

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Supporting the debut, the brand has rolled out a series of six animated videos based on cleverly-written online reviews from guests Hospitality group, Virgin Hotels, has launched its...

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Sunsweet Prunes Off the Pounds with Amaz!n Deal

Deborah Joy Peter

January 14, 2016January 14, 2016

The brand has kick-started a social media push to promote healthy living and bone strength via its Amaz!n Prunes product line Sunsweet has rolled out...

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Honda Switches to High Gear with Civic Debut

Joshua Hughes

January 7, 2016January 7, 2016

The push surrounding the new model includes executions across print, digital, design, and social media as well as on-the-ground activation Honda has unveiled an advertising...

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Lexus Makes Grand Entrance with Tweaked RX

Joshua Hughes

January 4, 2016January 4, 2016

Featuring two television commercials, the push embodies the quality of sophistication associated with a dynamic lifestyle Lexus has rolled out an integrated marketing campaign to...

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Farmers Insurance Claims Top Spot with New Push

Joshua Hughes

December 28, 2015December 28, 2015

The campaign is being led by television, online video, radio, social media, direct marketing, digital, and public relations executions American insurer group, Farmers Insurance, has released...

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Branding Campaigns Featured News Videos

TAP Elevates Christmas with New Jingle Bell High

Olivia Pearce

December 25, 2015December 25, 2015

The video went viral upon launch, garnering more than 240,000 views and an organic reach of 1.2 million Facebook impressions Portuguese airline, TAP, recently rolled out...

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Campaigns Featured Marketing News Videos

UPS Canada Grants Mum’s Wish with Special Delivery

Anisha Kapoor

December 23, 2015December 23, 2015

The overall campaign is an invitation for the public to share their desires with the courier giant using the hashtag #WishesDelivered UPS Canada has premiered...

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Branding Campaigns Featured News Social Media

Britain Launches Home of Amazing Moments in America

Olivia Pearce

December 18, 2015December 18, 2015

The effort kicks off in January 2016 across New York and Los Angeles with a digital and print campaign leading the push Run by the...

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WSL Cruises New Wave with Fresh Global Push

Deborah Joy Peter

December 7, 2015December 7, 2015

World Surf League has launched a brand campaign themed, ‘You Can’t Script This’, in support of the Billabong Pipe Masters of 2015 In conjunction with...

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Vision Direct Sets Sights on Season with Holiday Push

Olivia Pearce

December 2, 2015December 2, 2015

Developed by Bespoke Film and Communications, Vision Direct has released its first Christmas campaign now available for viewing Vision Direct has launched its first ever...

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Branding Campaigns Design Featured News Social Media

CyberLink Serves Good Taste with Photography Campaign

Olivia Pearce

November 24, 2015November 24, 2015

The campaign comprises a contest and the release of a collection of food photography tips and tricks from Instagram icon, Alexa Mehraban Consumer multimedia software company,...

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Branding Campaigns Featured News

Sexy Hair Resurrects Cool with James Dean Tie-Up

Deborah Joy Peter

November 19, 2015November 19, 2015

The partnership pays homage to the icon’s brooding look and includes a multi-tiered marketing campaign to support the movement Professional haircare brand, Sexy Hair, has...