Public Relations Archives | World Branding Forum

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Publicis Italy/LePub Signs Heineken® Campaign Celebrating Its 150th Anniversary

July 14, 2023

Publicis Italy/LePub signs the Heineken® campaign that celebrates its 150th anniversary through a collaboration between the world’s most international beer brand and the fashion house...

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Branding Design News Press Release Public Relations

WMH&I Opens the Door to a New Identity for Education Charity INSPIRE

WBF

July 11, 2023

London, 10 July: Branding agency WMH&I has created a new identity for London’s biggest education charity, INSPIRE, following the merger of two Education Business Partnerships (EBP)...

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Advertising Branding Campaigns News Press Release Public Relations

Philips, Creative Agency LePub, and Italian Magazine TOILETPAPER Create Retro-Futuristic Imagery for ‘Better Than New’ Campaign

Ashley Ooi

June 30, 2023

Philips and creative agency LePub collaborate with Italian image-only lifestyle magazine founders to reframe innovation with the launch of Philips Refurb Editions Philips explores tension...

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Advertising Campaigns News Press Release Public Relations

Edelman, IPG, Omnicom, and WPP Join Publicis for Working with Cancer’s Next Action

Ashley Ooi

June 26, 2023

Cannes Lions will facilitate a creative competition supported by major holding companies inviting all creatives to take a $100m brief and have the opportunity to...

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General News Press Release Public Relations Technology

Murphy Cobb Associates Strengthens Commitment to Sustainability with Launch of Production Net Zero in Tandem with Ad Net Zero Partnership

Ashley Ooi

June 23, 2023

The advertising production gurus have pledged to offer all clients a carbon net-zero production solution by 2025, setting a new standard in the industry London,...

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Campaigns Featured News Press Release Public Relations

Fashion Factory Nudges People to Exchange Their Old Clothes With Its Unbranded to Branded Campaign

WBF

June 22, 2023September 26, 2023

The campaign, conceptualized and created by IdeateLabs, features two quirky digital films that capture the joy of shopping at the exchange festival. Mumbai, June 20,...

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Campaigns Featured News Press Release Public Relations

HEATSTRIKER – Groundbreaking Summer Campaign Urges People to Break A Car Window to Save Pets’ Lives

WBF

June 21, 2023September 26, 2023

Every summer pets are injured or killed when trapped in locked, hot cars. The HEATSTRIKER is a brand-new, innovative, tool allowing people to break a...

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Featured General Industry News Public Relations

Costa Coffee Presents Its New CEO

Maheen Fatima

February 17, 2023March 8, 2023

Costa Coffee made a surprising announcement that Philippe Schaillee will serve as its CEO from now on. Philippe expresses his gratitude toward Costa Coffee as,...

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Branding Campaigns News Press Release Public Relations

Newly Rebranded Hartz and Agency of Record, Cutwater, Launch Playful Campaign for Delectables

Ashley Ooi

September 22, 2022June 23, 2023

Debut campaign unveils all-new visual identity, catchy tagline and jingle, full-funnel media plan, along with much more Leading petcare brand Hartz and creative and media...

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News Press Release Public Relations

Calbee’s Newly Rebranded Harvest Snaps Appoints Cutwater as Digital Creative Agency of Record

Ashley Ooi

June 22, 2022June 23, 2023

Agency naming reinforces major brand transformation as well as signals digital and social overhaul Harvest Snaps, the original better-for-you (BFY) snack and flagship brand of...

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Branding Campaigns News Press Release Public Relations

Newly Rebranded Discover Boating and Agency of Record, Cutwater, Honor Next Generation of Boaters

Ashley Ooi

April 26, 2022June 23, 2023

Debut campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water Discover Boating, powered by the National...

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Advertising Branding Campaigns Featured Marketing News Press Release Public Relations

World Branding Awards 2020-2021 sees over 400 named ‘Brand of the Year’

Eliza Jane

December 15, 2020December 16, 2020

More than 250,000 consumers participate in the 2020-2021 World Branding Awards The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now...