Gourmet, ethically sourced coffee brand San Francisco Bay Coffee – owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New York City, as their creative and media agency of record after a comprehensive review.
Under this relationship, Cutwater will spearhead communications efforts, including brand platform development, creative, production, and strategy. The agency will work across San Francisco Bay Coffee’s entire product portfolio, ranging from the certified commercially compostable OneCUP™ pods to the Whole Bean and Ground offerings. Upcoming initiatives will include OLV, social, display, OOH, and more.
San Francisco Bay Coffee
Founded by Jon and Barbara Rogers in 1979, San Francisco Bay Coffee is a globally renowned coffee maker. Roasting over 30 million pounds of coffee annually, they ensure that everyone involved, from growers to consumers, benefits from the process.
Socially and environmentally conscious, the brand buys most of its coffee directly from 32,000 farmers to ensure fair pay. The brand has built 63 schools, 1,700 housing complexes, and numerous medical and dental centres in partner communities. For over 40 years, the brand has donated more than 10 million coffee plants to its farmers.
The family-owned and eco-friendly coffee brand continues amplifying its national presence with a new agency partner.
San Francisco Bay Coffee’s New Endeavour
The U.S. coffee market is projected to rise from ~$28.06 billion in 2024 to ~$33.64 billion by 2029, with statistics showing that nearly 3 in 4 Americans drink coffee every day.
San Francisco Bay Coffee wants to tell its rich history and expand its national reach by pursuing all-new, integrated marketing endeavours.
The brand is best known for its dedication to every cup. For over 40 years, they’ve worked to bring the best coffee while ensuring their farmer partners earn more than just a fair wage, making a profit above the cost of production. This ongoing social mission is complemented by a commitment toward investing in sustainable labour and environmentally friendly practices. For instance, the OneCup pods are made of plant-based materials, encouraging coffee enthusiasts to enjoy a convenient cup of coffee with less plastic.
“As a West Coaster, I’m proud to see San Francisco Bay Coffee making a stir nationwide”, explains Cutwater Founder and CCO Chuck McBride. “What drew me the most to the brand was their dedication toward growing the largest family of farmers and coffee communities in the world. The insights from our early sessions are promising, and there’s a lot of opportunity for creative fun and social impact.”
The inaugural campaign is slated to launch later this year.
San Francisco Bay Coffee Director of Marketing Jennifer Greenberg adds, “We are excited to work with Cutwater to help put the spotlight on San Francisco Bay Coffee. In our search for a partner, their breakthrough, insightful creative really won us over. We believe that their history of building small, challenger brands – while keeping true to what makes each brand unique – will help elevate the brand and allow us to reach out to more coffee-loving consumers.”
The appointment follows Cutwater winning the creative agency of record title for leading global financial technology company MoneyGram International, Inc.
