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Razorfish’s King Lands on Black Enterprise List
The annual report by Razorfish identifies women who hold executive roles across well-known global brands and private agencies.
Razorfish, part of the Publicis.Sapient network, has...
Heineken Drinks to the Game with Soccer is Here
A mix of commercials, contests, and interactive engagements, the push celebrates the country’s rich soccer history and beer-maker’s future
Heineken has launched its Soccer is...
Heineken Celebrates Brand’s Stardom with Global Push
Themed There's more behind the star, the integrated campaign entails three new television commercials starring Benicio Del Toro
Heineken has launched an integrated global marketing...
Leo Burnett Fills USA Chief Strategy Officer Role
The appointment follows the naming of Stoddart to CEO of Leo Burnett Worldwide by Arthur Sadoun, Global CEO of Publicis Communications
Leo Burnett has named Marcello Magalhaes its...
OMD Secures Top Rank on Gunn Report for Media
Meanwhile, sister agency, PHD Worldwide, joins the winning firm in the top five ranking, claiming fourth place on the same report
OMD Worldwide has for...
Razorfish Tweaks Commerce Capabilities with Fresh Debut
Each of the new experiences was built on top of hybris solutions and delivers innovative customer-led user experiences
Razorfish, a network aimed at helping global brands drive...
Sheraton Realigns with $100 Million Marketing Push
The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience
Sheraton Hotels...
UBS Launches First New Global Branding Campaign Since 2009
New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital
ZURICH – UBS has launched its first global brand campaign since...
U.S. Growth Offsets Chinese Jitters at Ad Group WPP
By Kate Holton
LONDON (Reuters) - Britain's WPP, the world's biggest advertising company, said it was on track to hit its demanding full-year sales target...
Leo Burnett Forecasts 2015 Cannes Lion Winners In 28th Cannes Predictions
Predictions Feature 20 Contenders and Global Industry Trends.
Leo Burnett Worldwide revealed its 28th annual Cannes Predictions anticipating the results of this year's 62nd Cannes...
P&G Always’ “#LikeAGirl” Created By Leo Burnett Biggest Winner At D&AD Awards
Global network earns 46 D&AD Pencils in total.
The groundbreaking "#LikeAGirl" film and social activation that challenged gender stereotypes through a powerfully eye-opening film was...
Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter & Gamble, Mondelēz...
2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network...
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