Heineken Evokes Starry Buzz with Benicio Del Toro

Heineken has released a third commercial from its global marketing push created by Publicis. The spot stars television’s Benicio Del Toro.  

Heineken has launched the third commercial from the brand’s global marketing push titled There’s More Behind the Star. The new creative stars campaign spokesperson, Benicio Del Toro, and is scheduled to first premiere during The Walking Dead on AMC, just in time for the holiday season.

Aimed at spreading holiday cheer, but with a hilarious spin, the holiday creative rides on the actor’s sense of humour as it invites viewers to discover the authentic heritage and history of an iconic, family-owned brand by taking an honest look at the age-old tradition of gift giving.

In the new short film, the television sensation finds himself in conspicuous situations which force him to showcase his range of acting skills as he opens unique gifts from his family—from an ugly sweater to an electric mixer, none of which can stand up to the gift of an ice-cold Heineken.

Additionally, a series of consumer promotions debut on 15 November. Visitors to the brand’s website will be able to send their friends, family, and co-workers comical holiday e-cards for a chance to win a $100 Uber gift card. Alternatively, they can download a promotional offer.

Meanwhile, through a partnership with Shazam—an app with more than one billion downloads—consumers can scan their holiday packs to take part in a retail experience offering holiday savings for family and friends. The push has launched across over 70 markets in English and Spanish.

“Family-owned since 1873, celebrating family traditions, especially around the holiday, is core to our culture. With this commercial, our family invites yours to take a moment, have a laugh, and enjoy our cold ones with your loved ones this season,” said Ralph Rijks, Vice President of Heineken.

Heineken was a national winner of the 2016-2017 World Branding Awards in the Beer category.