Read Time:2 Minute, 1 Second

H&M is Happy and Merry with Katy Perry Campaign

November 10, 2015November 10, 2015

The push showcase pieces from the brand’s Holiday collection with a commercial slated to debut worldwide on 23 November 2015 H&M has released the first set...

Read Time:1 Minute, 50 Second

Advertising Campaigns Featured News Videos

Air Wick Refreshes Old Memories in New Homes

Joshua Hughes

November 10, 2015June 13, 2023

The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection Air Wick...

Read Time:1 Minute, 12 Second

Advertising Campaigns Featured News

Varidesk Elevates Brand with Pilot TV Push for US

Thomas Ng

November 10, 2015November 10, 2015

The exercise is designed to drive traffic to the company's website as well as highlight the simplicity of ordering and installing its products Brand response...

Read Time:1 Minute, 9 Second

Industry Marketing News

Optimedia Nabs Bridgestone Golf Media Business

Deborah Joy Peter

November 10, 2015November 10, 2015

The firm was awarded the business as the result of a successful five-year partnership with Bridgestone Americas Tire Operations Optimedia has been appointed agency of...

Read Time:1 Minute, 28 Second

Campaigns Featured Marketing News Videos

Temptations Evokes Christmas Cheer with #SaySorry

Deborah Joy Peter

November 9, 2015November 9, 2015

The effort runs on the premise that while people think dressing their cats up as Santa’s little helpers is funny, the cats themselves don’t Pet...

Read Time:2 Minute, 7 Second

Branding Campaigns Featured News

Viber Calls for A Chat with Integrated Push

Olivia Pearce

November 9, 2015November 9, 2015

The effort features a multi-channel campaign encompassing a mix of partnerships, experiences, grassroots initiatives, and advertising Global communications platform, Viber, has launched Chat, marking its...

Read Time:1 Minute, 21 Second

Advertising News

TBWA Drives Data and Technology with Dual Appointments

Joshua Hughes

November 9, 2015November 9, 2015

Baker Lambert and Joshua Hirsch have been appointed to the roles of Global Data Director and Global Technology Director respectively TBWA Worldwide has made two...

Read Time:1 Minute, 36 Second

News Public Relations

MWWPR Appoints Alison Schwartz San Francisco Head

Anisha Kapoor

November 9, 2015November 9, 2015

Replacing GM Molly Mulloy who is leaving to the agency, she will report to JP Schuerman, President of the western region Global independent public relations firm,...

Read Time:1 Minute, 36 Second

Advertising Featured Industry News

Lesser and Norman Fill Regional CEO Roles at GroupM

Joshua Hughes

November 6, 2015November 6, 2015

The twin appointments reflect the brand’s certainty that the future of media-driven marketing is inextricably tied to data and technology Media investment management group, GroupM,...

Read Time:1 Minute, 41 Second

Advertising Campaigns Featured News Technology Videos

Motors.co.uk Points Smart Finger at TV Campaign

Thomas Ng

November 6, 2015August 15, 2016

Motors.co.uk has launched an online monthly payment search tool with an advertising push created to drive additional traffic to the website Motors.co.uk has identified a gap...

Read Time:1 Minute, 51 Second

Branding Featured News

Glenfiddich 50 Year Old Pours One Over Vancouver

Olivia Pearce

November 6, 2015November 6, 2015

With the final release scheduled for 2017, the limited-edition beverage is amongst the most rare to have been created by the brand Alcohol giant, Glenfiddich,...

Read Time:1 Minute, 32 Second

News Public Relations

Cohn & Wolfe Wins Global Blue’s International PR Business

Deborah Joy Peter

November 6, 2015November 6, 2015

The firm will support the implementation of a global programme aimed at increasing awareness and understanding among retailers and consumers Communications agency, Cohn & Wolfe, has...