Replacing GM Molly Mulloy who is leaving to the agency, she will report to JP Schuerman, President of the western region
Global independent public relations firm, MWWPR, had welcomed on board Alison Schwartz as Senior Vice President and General Manager of the network’s San Francisco office. She replaces the outgoing Molly Mulloy who is stepping down as GM to pursue new endeavours.
Schwartz brings to the dual role than 20 years of public relations and marketing experience in the technology and consumer product sectors. In her new capacity, she has been tasked with driving strategy and programmes for the agency’s clients and growing both the San Francisco office and technology practice.
“Alison’s deep background and significant relationships in the technology and consumer sectors will be extremely valuable as we continue our expansion in the San Francisco and Silicon Valley markets,” said Michael W. Kempner, President and CEO of MWWPR.
Throughout her career, she has worked for an array of notable clients, a list which includes brands such as Kaiser Permanente, T-Mobile, HTC, Microsoft, The Gates Foundation, PayPal, and Red Bull. She has held similar positions in some of the largest public relations agencies.
Most recently at Grayling, Schwartz served as Managing Director of its San Francisco office, where she was responsible for more than communications professionals and led the integration of the Atomic and Connecting Point acquisitions. Prior to that, she was Vice President, Corporate Communications at Move.
Here, she was responsible for all strategic communications and employee communications. Meanwhile, Schwartz was Founder and Executive Director of Nevada’s Center for Entrepreneurship & Technology, where she was in charge of media strategy as well as private and federal fundraising.
She was once Vice President of Marketing and Communications at Evoke Communications and a Director at Alexander Ogilvy Public Relations Worldwide. As SVP and General Manager, Schwartz will report to JP Schuerman, President of the MWWPR’s western region.