World Branding Forum

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"Our first ever mascara," posted Kylie Jenner in an Instagram post. Kylie cosmetics is all set to launch Kylash Volume Mascara on April 6. According...

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Advertising Featured News

American Idol Contestant Accused Katy Perry for Mom Shaming

Maheen Fatima

March 25, 2023

Recently, at American Idol season 31 of 2023, Katy Perry was accused of mom-shaming a contestant. American Idol contestant called it a hurtful incident. At...

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Branding Featured Industry News

Chatgpt 4 Is Coming Next Week – More Powerful AI Tool with Trillions of Parameters

Maheen Fatima

March 14, 2023March 16, 2023

ChatGPT is again in the spotlight as its 4.0 version is coming to landscape soon. However, GPT-4 launch date is not confirmed yet. Most probably,...

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Advertising Featured Industry News

Here’s What Actually Went Between Selena, Kylie, and Hailey

Maheen Fatima

March 1, 2023March 16, 2023

On February 22, Selena posted a Tiktok video, now-deleted, showing her laminated eyebrows. The video highlights that Selena eyebrow lamination had gone wrong. She...

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Branding Campaigns News Press Release Public Relations

Newly Rebranded Hartz and Agency of Record, Cutwater, Launch Playful Campaign for Delectables

Ashley Ooi

September 22, 2022June 23, 2023

Debut campaign unveils all-new visual identity, catchy tagline and jingle, full-funnel media plan, along with much more Leading petcare brand Hartz and creative and media...

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Featured General News

Cadbury Calls on Virtual Heist

Olivia Pearce

July 29, 2022July 29, 2022

The heist of a lifetime is about to happen in the UK. Cadbury and VCCP London have locked Wispa Gold Salted Caramel bars away in...

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News Press Release Public Relations

Calbee’s Newly Rebranded Harvest Snaps Appoints Cutwater as Digital Creative Agency of Record

Ashley Ooi

June 22, 2022June 23, 2023

Agency naming reinforces major brand transformation as well as signals digital and social overhaul Harvest Snaps, the original better-for-you (BFY) snack and flagship brand of...

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Branding Campaigns News Press Release Public Relations

Newly Rebranded Discover Boating and Agency of Record, Cutwater, Honor Next Generation of Boaters

Ashley Ooi

April 26, 2022June 23, 2023

Debut campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water Discover Boating, powered by the National...

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Featured General News

Lush to stop some social media until it’s ‘safer’

Olivia Pearce

November 26, 2021June 14, 2023

Lush said that they will be shutting down their Instagram, Facebook, TikTok and Snapchat pages. The new policy will be rolled out across all 48...

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Campaigns Featured General News

Crazy frog to bring-bring his name back

Joshua Hughes

November 17, 2021

Everyone’s favourite blue animated amphibian Crazy Frog, will be riding his imaginary motorcycle back onto our screens via YouTube on December 10th It has been...

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Advertising Campaigns Featured News

Macy’s encourages kids and their families to dust off in new campaign

Olivia Pearce

July 23, 2021

Macy's encourages kids and their families to dust off and head back in style after lengthy lockdowns and a disrupted school year This school year,...

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Branding Featured News

Ralph Lauren announce first-of-its-kind global partnership with G2 Esports

Thomas Ng

July 6, 2021

Ralph Lauren and G2 launches a series of digital-first activations on TikTok and Twitch, as well as global campaigns and events Global luxury fashion brand...