World Branding Forum

Read Time:2 Minute, 34 Second

Daniel Ek, Spotify Co-Founder & CEO, to accept honour on behalf of Spotify’s more than 3,000 employees around the world The Cannes Lions International Festival...

Read Time:1 Minute, 39 Second

Smirnoff and Spotify Partner in Promoting Female Artists

Olivia Pearce

March 5, 2018

Vodka Brand Launches Smirnoff Equaliser Platform and Celebrates the Achievements of Women Everywhere Smirnoff, a global Vodka brand, launched a new extension of its "Equalising...

Read Time:1 Minute, 10 Second

News Technology

AppNexus Inks Programmatic Buying Deal with Spotify

Thomas Ng

July 21, 2016July 21, 2016

Buyers can upload audio creatives and purchase inventory using the AppNexus Programmable DSP, which supports all digital media types. AppNexus has partnered with Spotify to enable programmatic...

Read Time:2 Minute, 8 Second

Branding Featured News Social Media Videos

Europcar launches #MyEuropcarRoadTrip in Partnership with Spotify

Olivia Pearce

June 25, 2015June 30, 2015

An international online competition to win a road trip across South East Asia Europcar, a leading European car rental company, is launching an innovative competition...

Read Time:3 Minute, 52 Second

Branding Featured Marketing News Technology

Starbucks and Spotify to Connect Music Streaming Service into World-Class Store and Digital Platform

Thomas Ng

May 20, 2015July 4, 2023

MSR Members and Spotify Users to Earn "Stars as Currency" for Subscribing to Spotify Premium. Starbucks Coffee Company has announced that it has entered into...

Read Time:5 Minute, 15 Second

Branding Featured Marketing

6 Proven Strategies for Building Emotional Loyalty

Jordan

August 7, 2024August 16, 2024

Emotional loyalty is rooted in a deep, affective connection between a customer and a brand, transcending the mere exchange of goods and services.

Read Time:3 Minute, 34 Second

Entertainment General News

TikTok & Universal Music Group Reach Agreement: Artists Return After Licensing Deal

Nurul Rustam

May 3, 2024May 3, 2024

TikTok and Universal Music Group have finalised an agreement enabling songs and artists from its labels, including Olivia Rodrigo and Drake, to make their comeback...

Read Time:3 Minute, 41 Second

General

American Riviera Orchard: Everything You Need to Know about Meghan Markle’s New Brand

Jordan

March 26, 2024March 26, 2024

Meghan, Duchess of Sussex, has unveiled a lifestyle brand, American Riviera Orchard, marking an exciting new chapter in her entrepreneurial journey.

Read Time:4 Minute, 40 Second

Featured General Industry News

EU Fines Apple Over €1.8bn for Violating Streaming Rules: What You Need to Know

Nurul Rustam

March 5, 2024March 5, 2024

This marks the tech giant's first fine issued by the European Commission. The EU has imposed over €1.8 billion (£1.5 billion) fine on Apple following...

Read Time:9 Minute, 1 Second

Branding Marketing

The Tactical Edge: Unleashing Brands in the Gen Z Era

Jordan

February 5, 2024March 22, 2024

Gen Z is reshaping the consumer landscape through their IT savvy, values-driven culture, pragmatic, socio-political awareness, and a desire for personalisation.

Read Time:3 Minute, 56 Second

Branding Design Featured General

Colour Psychology and What Brand Logo Colours Mean

Ashley Ooi

September 25, 2023

The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours,...

Read Time:3 Minute, 30 Second

Featured News Press Release Public Relations Technology

Big Talk From Small LEGO – Toy Company CEO Tops the Nordic Leader Speaker Index

WBF

September 22, 2023

The AI analysis looked into ten Nordic company leaders’ speaking skills, assessing six factors to measure the speaker’s impactfulness. The leaders analyzed represent the most valuable...