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WPP-owned Maxus is positioned to acquire Helder Marketing & Communicatie, a media buying agency based in the Netherlands
Global media investment management agency, Maxus, is positioned to acquire Helder Marketing & Communicatie, a media buying agency based in Amsterdam, the Netherlands. Founded in 2006, the latter is a value-added outfit with a focus on direct response and ROI evaluation services.
While specialised in DRTV, the brand also offers marketing consultancy, creative services, and print management services to its clients in the Benelux. Its revenues for the year ended 31 December 2014 were approximately €1.13 million (£792,000) with gross assets of approximately €1.14 million (£799,000) as at the same date.
From 1 January 2016 onward, Maxus will legally merge with Helder to create Maxus + Helder. Current clients will continue to work with their familiar teams but will benefit from a broader base and a substantial expansion of in-house knowledge and services.
Collectively, WPP’s media investment management businesses, which include GroupM, generate worldwide revenues of more than $5 billion (approximately £3.3 billion), including associates. Its companies in the Netherlands generate revenues of around $300 million (about £197 million) and employ 1,300 people.
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