H&M group joins WWF at the World Water Week to jointly find solutions to water-related challenges of today

Water is one of the greatest challenges humanity faces. Belonging to an industry in which this natural resource plays a critical role – from growing cotton and dyeing fabrics, to washing our clothes at home – H&M group has a great responsibility.

The group’s goal is simple, yet ambitious, to become a leading steward within the industry. They are, however, aware that solving the challenge cannot be done by a single brand. The time has come for brands, stakeholders, sectors and nations to join forces to see an industry-wide change and preserve water as the treasure it is.

“United in a common vision for a sustainable future for people and nature, we have been collaborating with the WWF since 2011, and our global partnership has played a fundamental role in our work on resource management issues along our value chain since then,” said Shariful Hoque, Water Sustainability Responsible H&M Group.

With this vision in mind, H&M group participates in several sessions at this year’s World Water Week in Stockholm. The evolution of the risk assessment in the value chain and stewardship collaboration for the textile sector are some of the topics to be discussed together with WWF and many other stakeholders.

H&M group has been working on this kind of sustainable management for many years, developing higher standards and stricter requirements. That has led to positive results in reducing impacts along the value chain.

However, it is by joining forces that we can go further. This is why we engage with other organisations, brands, suppliers, policy-makers and governments through several initiatives.

Our global partnership with WWF – the first of its kind in the fashion industry – and our work with other brands within the Swedish Textile Water Initiative (STWI) are a few examples.

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