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The food delivery app, Uber Eats, did something heartwarming for the Muslim community in the UK. After the sight of the crescent moon, it sets up billboards all across the UK. This campaign aims to highlight Muslim Iftar dishes and shows sundown timing for Iftar.
Uber Eats is an eminent online food delivery and ordering app delivering food to your doorstep. Its prompt customer service makes it a leading website. Further, it takes 30 minutes to home deliver grocery and restaurant items. Just go to the Uber Eats restaurant login and get your desired food.
Uber Eats also provides Iftar meals to food delivery drivers and couriers who are fasting in this Holy month of Ramadan. Uber Eats are marking digital out-of-home activities on billboards that show when the sun sets on that day.
Watermelon, sheesh, fattoush, and dates are signature Ramadan food in Muslim communities in the UK. In billboards of England, there is an update of location and date along with sunset during Ramadan 2023. Each billboard also shows off some complimentary iftar dishes consumed by Muslims in the UK.
This Ramadan campaign by Uber Eats celebrates amazing dishes that are the heart of iftar dinners. Also, it provides iftar timings reminders according to different time zones. For instance, on 24th March, the text on Billboard said, “18:22,” according to the London time zone. Whereas the billboard in Glasgow read “18:43.”
On this new campaign, the head of EMEA expressed his feelings, “Our new Ramadan campaign creative not only celebrates the amazing dishes that are at the heart of Iftar dinners but also reminds our Muslim customers with dates and city-specific Iftar times so they can schedule their deliveries for enjoying delicious Iftar meals.”
Additionally, this strategic approach was introduced by Creative Agency Mother to give a delightful experience to Muslims during Ramadan.
Let’s hope this Ramadan brings peace and prosperity to the world. Happy Ramadan!
