Uber Eats partners comedian Guz Khan in uplifting, lighthearted ad campaign
Uber Eats launched its first-ever large-scale, integrated brand campaign. Called ‘Bring It’, created by Mother London and directed by Stacy Wall from Rogue, it stars Guz Khan who plays a courier who delivers what you order with a dose of positivity.
His Mantra is ‘Bring It’ and comes to life with each delivery he makes. Whilst delivering tasty food, he imparts wisdom, telling customers that they are bringing it, too, in their lives. Whether working hard, or conquering new worlds, everyone brings it in some way or another. And it’s Guz Khan’s duty to make sure they know it.
The uplifting campaign launches with an all-channel TV roadblock, and will also appear across TV, out-of-home, social media and digital.
The Uber Eats’ campaign celebrates everybody who sees modern life as an exciting opportunity to bring their A game. It comes after the brand established its Love Island partnership, stepping on from its light-hearted humour.
The OOH and digital complements this humorous approach, with pun-tastic ways to bring the food and people’s ability to Bring It – highlighting the range of restaurant partners available on Uber Eats.