Twitter Connects with Pepsi Over Promoted #Stickers

The Promoted #Stickers campaign marks the largest tie-up between Twitter and Pepsi to date, and is a result of months of collaboration.

Twitter has welcomed Pepsi on board as the exclusive global launch partner for the social media behemoth’s newest ad product, Promoted #Stickers. The campaign alliance marks the largest tie-up between the two brands to date and is a result of months of collaboration.

As part of the strategic partnership, the beverage company will secure featured placement in the #Stickers library in ten countries across five continents including Argentina, Canada, Egypt, India, Mexico, Russia, Saudi Arabia, Spain, United Arab Emirates, and the United States.

In the role, the brand will share nearly 50 custom stickers associated with its global PepsiMoji campaign. The stickers are set to showcase some of its proprietary designs created for Say it With Pepsi. The programme will be activated by combining the use of emojis and photos.

“#Stickers have been hugely popular with consumers. We are thrilled to include brands in that conversation. Now people around the world can all share their universal passion for Pepsi and make the brand come alive in a powerful new way on Twitter,” said Adam Bain, COO at Twitter.

The PepsiMoji push has connected cola-lovers through a shared language, while the Promoted #Stickers platform—as visual hashtags—take the movement further. Those who tap on a sticker will see a timeline of public photos from around the world that used the same sticker.

“By allowing people to add our emojis directly to their photos, we’re giving fans a whole new way to engage. If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation,” said Brad Jakeman, President of PepsiCo Global Beverage Group.

The product also allows the drink brand to create local relevance at global scale, giving consumers access to different locally and globally relevant stickers. The emoji stickers to feature in the #Stickers library give fans a form of creative and engaging expression.

Said advertising platform represents a huge opportunity for various businesses to drive brand affinity and raise awareness of their message at scale. The partnership also includes a custom Niche creator campaign showing consumers how to use their #Stickers.