The brand has created hundreds of proprietary PepsiMoji characters to support various themes including food, sports, travel, and music.
Pepsi has expanded its global PepsiMoji push to celebrate the #SayItWithPepsi movement with fans during summer. Adding to the universal phenomenon, the brand has created hundreds of proprietary characters to support various themes such as food, sports, travel, and music.
Seeking to spark unique experiences, shareable moments, and unexpected conversations, the campaign’s catalogue is available for complimentary download by consumers via the Apple App and Google Play stores. The brand is releasing an innovative series of more than 100 five-second television spots on 16 May 2016.
The breadth of the exercise as well as creative allow for highly contextual relevance during programming. Continuing throughout the summer, PepsiMoji designs will feature across multiple platforms. A partnership with STORY, a New York City retail concept store, brings to life the ‘Have Fun’ installation in spring.
The platform enables emoji exploration and self-expression. The outlet will also offer custom merchandise—a collaboration between PepsiCo Design and The Joester Loria Group. The collection spotlights apparel, table-top essentials, tumblers, and more. The space is set to serve as the venue for more events happening next month.
Meanwhile, an interactive billboard is going up in Times Square on 6 June and runs for two weeks. Also, an activation event at MLB All-Star Week from 8-12 July in San Diego will see Pepsi create engaging experiences throughout in tandem with the #aforementioned theme.
The push also entails Snapchat integration to celebrate World Emoji Day on 17 July. Later in the summer, an additional wave of designs will premiere online and on bottles. Beginning in late April, Pepsi, Diet Pepsi, and Pepsi MAX will release more on 20- ounce bottles, select bottle multi-packs, and fountain cups.
Following release in markets including Australia, Canada, India, Mexico, Russia, and Thailand, the PepsiMoji campaign will roll out worldwide throughout 2016 across the brand’s full portfolio to include Pepsi, Pepsi MAX and Diet Pepsi/Pepsi Light.
“Pepsi is bringing a completely fun, fresh, and shareable way for fans to express their emotions, as the brand brings emojis into the world like never before. Everyone will want to #SayItWithPepsi this summer,” said Chad Stubbs, Vice President of Marketing at Pepsi TM.