The immersive #SayItWithPepsi push connects cola-lovers worldwide by bringing to life a variety of elements and notable partnerships.
Taking its #SayItWithPepsi footprint further, Pepsi, has rolled out more spots to beef up its global movement which has just seen the release of 600 PepsiMoji designs across more than one billion bottles and cans in 100 markets worldwide. The campaign is now expanding the wave both online and offline.
Using the proprietary emojis which depict both globally relevant and locally significant imagery, the immersive campaign connects cola-lovers around the globe through a shared language which is uniquely Pepsi, while bringing to life through a variety of elements which includes notable partnerships.
The beverage giant has struck a limited-edition licensing partnership with designer, Jeremy Scott, and engaged fashion photographer, Ben Watts for an out-of-home promotional shoot. Instagram-celebrity lensman, Daniel Arnold has also been roped in for story-telling social imagery.
The new phase entails a suite of television and digital creatives as well as localised experiential content. Meanwhile, PepsiMoji-coloured sunglasses and the limited-edition Pepsi x Jeremy Scott Capsule Collection have launched and to incorporate six designs including the Kissy Face Love Smirk.
The first in a series of digital content, Origins introduces how the PepsiMoji designs found themselves in the world and on Pepsi packaging. Also, up to 50 topical pieces of content, no more than seven-seconds each, ties various cultural moments and holidays to the everyday occasions throughout the campaign.
Additional commercials, Backpackers and Concert Connection premiere with 30-second spots for traditional television viewing and versions to be featured on the digital screen. The storylines showcase how communicating through PepsiMoji icons can lead to unpredictable adventures and even love.
“The iconic Pepsi globe is synonymous with so much; adventure, excitement, fun, and, like emojis, represents a range of unlimited emotions without saying a word. The campaign celebrates the universal connection emojis provide,” said Carla Hassan, SVP, Global Brand Management, Global Beverage Group of PepsiCo.