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Riders by Lee ran a concept test with over 700 women, allowing them to dress in Bounce Back Denim to experience the collection.
Women’s lifestyle apparel brand, Riders by Lee, has launched its latest innovation, Bounce Back Denim. Debuting in stores across the United States in the fall, the collection is designed to stretch the marque’s ‘bounces back’ proposition, helping consumers to stay in style.
Unlike other stretch fabrics which eventually bag out, the new release affords incredible recovery. Through the combination of high-stretch fibres and technical construction, the line provides an efficient fit, moves comfortably, and retains its shape with ease.
The group conducted fit and concept testing with over 700 women, allowing them to dress in Bounce Back Denim and enjoy seamless bending, flexing, stretching, and moving throughout. Participants were able to experience the brand’s ‘No Bag. No Sag.’ deal.
The line is available in three mid-rise styles—skinny, slim straight, and slim boot—across a variety of light, mid, and dark denim washes including black. Like all the styles from the portfolio, the collection retails at a reasonable rate at value-minded American retailers.
“We pride ourselves on designing clothing that allows women to feel their best. No matter where her day takes her, Bounce Back Denim is made to look just as great at the end of the day as it did at the beginning,” said Joyce Markwell, VP of Merchandising at Riders by Lee.
In addition to the newly launched offering, the Riders by Lee fall 2016 range also features classic denim styles, casual pants, on-the-go comfort options, fashionable tops, and a variety of plus-sized styles.
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