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The iconic sports car driver has been signed on as the franchise’s first brand ambassador for its Life. In Real Time. movement
Pulsar, a division of Seiko Watch Corporation, has inked a partnership with eight-year NASCAR veteran, Joey Logano. In line with the collaboration, the sports car driver has been signed on as the franchise’s first brand ambassador for its Life. In Real Time. movement.
Dubbed the future of the sport, the 25-year-old from Middletown in Connecticut is an elite racer with a proven track record. In racing where seconds determine a win or a loss, he has secured his name on a short list of drivers to win in each of NASCAR’s top three national touring series.
Throughout the course of his career, he has produced 14 Sprint Cup Series (NSCS) wins and 25 Xfinity Series (NXS) victories under the prestigious label. Additionally, Logano has earned distinctions as the youngest NSCS race winner, pole winner, and Rookie of the Year.
However, his 2015 on-track success was not just limited to the NSCS. He also secured a total of four NXS wins—Phoenix, Talladega, Watkins Glen and Bristol—and became the first driver to lead all 300 laps, the most number of laps ever clocked in a single race across the said category.
During the same year, the racer won his first Daytona 500 while also earning career-bests in wins (6), poles (6), top fives (22), top 10s (28), and laps led (1431). He has had more NSCS wins (11) than any other driver over the past two seasons. His performance excellence is a win for the Pulsar brand.
“In support of our Solar collection, we are pleased to welcome Joey to the Pulsar family as brand ambassador. He shows commendable passion and performs at an elite level, embodying the Pulsar outlook. We look forward to backing his continued success,” said Susumu Kawanishi, President and CEO of Seiko Corporation of America.
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