The 2025-2026 World Branding Awards Animalis Edition marked its fifth instalment, bringing together leading pet and animal brands from all around the world. These brands were celebrated for their outstanding achievements, earning recognition as National, Regional, and Global Winners.
Heads Up For Tails (HUFT) unveiled its Make It Magical Winter Collection, inviting families to transform everyday moments into cherished memories. The collection celebrates the beauty of the season and the joy of sharing it with those we love. Together, these pieces form more than just a winter wardrobe; they become part of the rituals that make the season memorable
PawCo Foods has unveiled Magic Cookie, a revolutionary line of functional dog biscuits designed to deliver targeted health benefits in a crunchy, craveable form.
Pawfit has announced its new pet location and activity tracker, Pawfit Lite. Pawfit Lite is a smaller, streamlined version of the popular Pawfit 3 series trackers designed for cats and small dogs. With this addition to the Pawfit family of tracking products, dog and cat owners now have safety options for pets of any size.
Discover how Hartz & Cutwater captured cat lovers’ hearts (and stomachs) this Valentine’s Day with their #BeMyMainSqueezeUp, an influencer-led Delectables campaign.
Pet Life Unlimited launches patent-pending Health Tracker Dog Pads, redefining dog care with smarter, easier solutions for monitoring daily pet health.
Orlando Cat Café, a pioneer in blending feline companionship with a cosy coffeehouse atmosphere, proudly announced a groundbreaking milestone: becoming the first cat café in the United States to offer a franchise model. This innovative approach paves the way for aspiring entrepreneurs to combine their passion for animals and community engagement with a proven, successful business framework.
Introducing ‘Home for the Pawlidays’ videos, a unique streaming experience created by PetSmart to cheer pets up when their pet parents cannot be nearby. These videos, one for cats and one for dogs. It features pets in festive attire engaging in pet-favourite activities, all designed to entertain and comfort pets during the holiday season.
The holiday season is a time for joy, cheer, and, of course, adorable pet fashion. As the temperature drops and festive spirits rise, it’s the perfect opportunity to dress up your furry friend in the latest trends.
Crocs proudly announces a spectacular Croctober! Join the global celebration of creativity and innovation featuring Pet Crocs and Life-sized Crocs Costumes.
To celebrate the special bond between pet owners and their furry friends, leading pet care brand Hartz, owned by Japanese CPG giant Unicharm, and creative and media agency of record Cutwater have partnered to launch a heartfelt, social-forward campaign.
Petco Love, a nonprofit organisation, has launched its MY RUFF DAY campaign to increase the number of reunions with its free-to-use, national lost-and-found database for pets, Love Lost.
