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A new augmented reality (AR) partnership is in town! Leading fashion and beauty tech company Perfect Corp. announced the news with Warner Bros. Pictures for the latter’s upcoming film, The Flash.
The collaboration features immersive movie filters and special effects on YouCam Makeup and YouCam Perfect – the company’s AR try-on and photo-editing apps. With these, users are free to unleash their inner superhero and join the adventure.
Alice Chang, Perfect Corp. Founder and CEO, shared: “We are excited to kick off an exciting partnership with Warner Bros. for the launch of their summer box office adventure, The Flash. Through the use of AI and AR virtual try-on, we are creating impactful movie moments for The Flash fans inviting a completely new, hyper-engaged way to connect with their favourite superhero. We invite movie goers to step into their own cinematic The Flash adventure powered by AI and AR virtual try-on.”
Thanks to AI and AR, fans get to don the superhero’s iconic helmet and strike a pose through the YouCam apps. Users are also encouraged to share their time travel content on social media, including #TheFlash and @YouCamApps in their captions.
