Paris Hilton has added to her Golden Rush collection with the entry of a new floral release dubbed Rosé Rush created by Richard Herpin.
Paris Hilton has introduced a new fragrance called Rosé Rush. Debuting in the summer, the variant represents the latest entry to the artiste’s Gold Rush line. Designed to deliver an effervescent charm, the scent is believed to bring sophistication to said assortment.
Marking the portfolio’s second feminine addition, it is reminiscent of its predecessor in that it embraces old-Hollywood glamour, while drawing inspiration from the rush one feels when falling in love. According to Hilton, the product stirs romantic ambition in women.
Created by perfumer, Richard Herpin of Firmenich, the floral and fruity offering opens with a blend of rose petals, neroli, and lychee. Also, the combination of peony, papaya, amber, and cedar wood wrapped in white musk around the base affords a touch of opulence.
“I wove together a multitude of florals and enhanced the rose petal notes with hints of pink fruits like lychee and papaya to embody delicacy, then added sensual elements in the background for extravagance,” he said.
Packaging-wise, the flacon provides an evocative silhouette ornamented with rosé-tinted iridescent glitter. Reflecting the collection’s signature style, the campaign features a rosé hue, while Hilton delivers a flirtatious stance to exude decadence and strength.
