News Archives | World Branding Forum

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Swapping for recycling purposes, Tesco has launched clear milk bottle caps replacing red, green, and blue ones. Following this initiative, the giant supermarket has rolled...

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Branding Design Featured General Marketing News

Kendall Jenner Stars in Stella McCartney Campaign as Horse Girl

Maheen Fatima

August 29, 2023August 29, 2023

The pioneer of conscious luxury, Stella McCartney has launched its winter campaign starring fashion model and reality star, Kendall Jenner. Launched on the 22nd of August,...

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Branding Featured General News

French Connection Reveals New Store at Designer Outlet York

Maheen Fatima

August 25, 2023August 25, 2023

Home to clothing, accessories, and decor, design-led French Connection has made a promising step toward expansion. The brand has announced the opening of its outlet...

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Branding Campaigns Featured News Technology

New Amazon Books Global Campaign Inspires Reader to Read More

Maheen Fatima

August 25, 2023August 25, 2023

While shedding light on the invisible magic of reading, Amazon Books has launched a second instalment of its campaign in collaboration with creative agency, Droga5...

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Advertising Featured News Press Release Public Relations Technology

Amazon Ads Streaming TV Research: Nearly Half (49%) Of UK Adults Discover New Brands via Streaming TV Ads

WBF

August 25, 2023August 25, 2023

Brand discovery rises to 74% among adult Gen-Z and millennials while watching streaming TV 24 August 2023 London, UK – New research from Amazon Ads...

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Branding Design Featured General News

Allbirds New Courier Trainer Is a Vintage Trainer-Inspired Silhouette

Maheen Fatima

August 24, 2023

Holding the promise of sustainability, Allbirds introduces its new trainer series, the Courier Trainer. Infusing simplicity and comfort in a single product, the brand designs vintage sneakers...

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Featured General Marketing News Technology

Android Auto Google Maps to Start Showing EV Charging Stations

Ashley Ooi

August 24, 2023August 24, 2023

As electric vehicle (EV) adoption rates increase alongside the influx of new models, Google Maps is taking it one step further. The Google Maps Android...

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Branding Campaigns Featured News Press Release Public Relations

Income Insurance Moves Into Music With the Launch of a Heart-Wrenching Rock Anthem ‘Fallin’ Apart’

WBF

August 24, 2023August 24, 2023

Singapore, 22 August 2023 – Income Insurance has released ‘Fallin’ Apart’, a brand new single and music video commissioned from a famous 2000’s rock band The...

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Advertising Branding Campaigns Featured News

JD Sports to Take Complete Ownership of Poland’s MIG

Maheen Fatima

August 23, 2023August 23, 2023

JD Sports, the leading sports fashion retailer, disclosed that it will acquire the remaining 40% share in Marketing Investment Group (MIG). Consequently, this makes it...

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Advertising Branding Campaigns Featured News

Marks and Spencer Starts Sparks Super Saturday to Reward 5,000 Customers

Maheen Fatima

August 22, 2023August 18, 2023

What's more rewarding than giving someone an opportunity to get shopping for free? That's why Marks and Spencer are supersizing it by giving away a...

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Advertising Branding Featured General News

Samsung Campaign Uses Digital Billboard to Hang 3D Foldable Phone

Maheen Fatima

August 21, 2023August 18, 2023

As Samsung rolls out its new flip-flop Galaxy Z Fold5 and Galaxy Z Flip 5, it adopts a creative way to advertise this new launch. To...

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Advertising Branding Campaigns Featured News

Tu Clothing Adopts Cardboard Hangers to Save 103 Tonnes of Plastic

Maheen Fatima

August 21, 2023August 18, 2023

The sixth largest clothing retailer in the UK, Sainsbury's Tu Clothing, has scraped plastic hangers all across its baby range. Following this big initiative, the brand...