News Archives | World Branding Forum

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Free Integration Kit Makes it Easy to Access and Use Web Fonts in the Creation and Execution of Dynamic Campaigns within HTML5-based Authoring Tools Monotype,...

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Branding Campaigns Featured Marketing News

Wyndham Hotel Group Unveils Multi-Million Dollar Campaign to Launch New Loyalty Programme

Olivia Pearce

May 12, 2015July 4, 2023

Hospitality Powerhouse Casts Kristofer Hivju of “Game of Thrones” and “Force Majeure” Fame as ‘Wyndham Rewards Wyzard’ Wyndham Hotel Group, the world’s largest hotel company,...

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Advertising Branding Campaigns Featured News Technology

Watch How A Virtual Dog Follows You Around A Shopping Centre: New Innovative Interactive Campaign by Battersea

Joshua Hughes

May 11, 2015July 4, 2023

You are given a leaflet. You suddenly notice that everywhere you go, you are being followed, by a dog. How would you react? Battersea Dogs...

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Advertising Branding Campaigns Featured Marketing News Videos

Sports Brand ASICS Unveils New Global Tennis Campaign Starring Gael Monfils

Olivia Pearce

May 8, 2015July 4, 2023

ASICS has launched its global tennis campaign, 'It's a tough game. Go smash it.', starring top tennis player Gael Monfils in an 'unexpected' setting. The...

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Design Featured Industry News Public Relations Technology

Getty Images Collaborates with Instagram to Launch Photography Grant for Photographers from Underrepresented Communities

Thomas Ng

May 7, 2015July 4, 2023

Three winners will receive US$10,000 each, mentorship from a world-class Getty Images photographer and will be featured at the Photoville photography festival in New York...

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Branding Featured Marketing News

Tommy Hilfiger to Celebrate 30th Anniversary with Exclusive Show and New Store Opening in Beijing

Anisha Kapoor

May 6, 2015July 4, 2023

As part of his global 30th anniversary tour, iconic American designer Tommy Hilfiger will visit Beijing for a special programme including his 30th anniversary runway...

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Branding Featured Marketing News Public Relations Videos

Bounty Celebrates 50 Years of Innovation as Leader in the Paper Towel Industry

Anisha Kapoor

May 5, 2015July 4, 2023

Brand Celebrates Half-Century Anniversary by Opening Up a Diner for a Day and Unveiling a New Nostalgic Video that Highlights 50 Years of Clean Up...

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Branding Featured Marketing News Public Relations Technology

It’s a Girl! How Brands from Around the World are Tweeting about the Birth of the New Princess

Thomas Ng

May 2, 2015July 4, 2023

With the announcement of the royal birth of the daughter of the Duke and Duchess of Cambridge, brands have been taking to Twitter to share...

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Branding Campaigns Featured Marketing News Videos

Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign

Anisha Kapoor

May 1, 2015July 4, 2023

New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place We live in incredibly complex times. Twenty-four hours...

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Branding Featured Marketing News Public Relations

Tecate Tastes Triumph As Bold Bet On Mayweather Pacquiao Bout Breaks Records Before Fight Night

Joshua Hughes

April 30, 2015July 4, 2023

Presenting and Exclusive Beer Sponsor Tecate Embraces Bold Opinions in the Weeks Leading up to May 2nd Tecate, the Mexican beer which is a longtime...

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Branding Design Featured Industry News Technology

Adobe Advances Programmatic Advertising With New Dynamic Creative Technology

Thomas Ng

April 29, 2015July 4, 2023

Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe today announced...

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Branding Campaigns Featured Marketing News Technology

Curio – A Collection by Hilton Invites Consumers to Celebrate Individuality through New Campaign

Joshua Hughes

April 28, 2015July 4, 2023

Curio Launches Hilton HHonors Promotion in Conjunction with New Website and ‘Be Intrigued’ Campaign Hilton Worldwide’s growing global brand, Curio – A Collection by Hilton,...