News Archives | World Branding Forum

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By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

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Featured News Social Media Technology Videos

How A Superstar Launches A New Brand – Cristiano Ronaldo Introduces ROC Live Life Loud

Olivia Pearce

August 5, 2015August 6, 2015

Monster has Partnered with the Soccer Superstar to Come Up With His Own Headphones and Speakers Brand When most people want to launch a new...

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Industry News

Jiffy Packaging To Clamp Down on Brand Theft

Thomas Ng

August 5, 2015

Jiffy Packaging, makers of the iconic Jiffy Padded Bag, is embarking on a programme of brand protection The leading protective packaging company has for some...

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Industry News

Ashley Zickefoose is On The Border’s New Chief Marketing Officer

Anisha Kapoor

August 5, 2015

OTB Selects Foodservice and Restaurant Industry Veteran Ashley Zickefoose for Top Marketing Position at the World's Largest Casual Dining Mexican Concept On The Border Mexican...

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Campaigns Featured News

Intel Launches New 2 in 1 Campaign Targeting Small Business Owners

Thomas Ng

August 4, 2015August 4, 2015

"Power of AND" Campaign Suggests There's No Room for Compromise Semiconductor brand leader Intel has launched a digital and print advertising campaign that gets to...

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Branding Featured News

Tagline Guru Releases Survey of 2016 U.S. Presidential Campaign Slogans

Joshua Hughes

August 4, 2015

Best and Worst Slogans Ranked for Memorability and Authenticity Tagline Guru, a verbal branding agency, has released its survey of the best and worst slogans...

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Campaigns Featured News Videos

MetLife Hong Kong’s New Brand Campaign Encourages People To Light Up Their Dreams

Olivia Pearce

August 4, 2015

MetLife Hong Kong has launched a new “Light Up Your Dreams with MetLife Hong Kong” brand campaign, which aims to inject Hong Kong people with...

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Yahoo To Acquire Leading Social Shopping Site, Polyvore

Thomas Ng

August 3, 2015

Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....

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Advertising News

ADVERTISING Club of New York Honours PepsiCo’s Brad Jakeman As 2015 Advertising Person of the Year

Joshua Hughes

August 3, 2015June 2, 2023

The ADVERTISING Club of New York, a leading professional organisation representing the vision and mission of the global advertising community across crafts, honoured Brad Jakeman,...

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News Public Relations

WPP Strengthens Healthcare Capabilities Through Majority Stake in ABS Creative Belgium

Anisha Kapoor

July 31, 2015

WPP's Wunderman Health, which brings Wunderman's best-in-class capabilities in digital, CRM and data to the healthcare industry, has acquired a majority stake in ABS MM...

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Featured Industry News

Beijing Awarded 2022 Winter Olympics; Becomes First City to Host Both Summer and Winter Games

Reuters

July 31, 2015

By Julian Linden KUALA LUMPUR (Reuters) - Beijing was chosen by the International Olympic Committee (IOC) to host the 2022 Winter Olympics on Friday, becoming...

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News Public Relations

Porter Novelli’s Paul George Makes It To PRWeek’s 2015 “40 Under 40” List

Anisha Kapoor

July 31, 2015July 31, 2015

Global public relations leader Porter Novelli (PN), partner and head of PN's global health & wellness practice, Paul George, has been honoured by PRWeek as...