News Archives | World Branding Forum

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Executives from Facebook and Google; Leading Advertising Agencies; and Technology, Social and Data Companies Will Confront the Talent Challenge The 4A's, the leading U.S. trade...

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News Public Relations

Ketchum Adds Senior Leaders to Singapore Office, Launches Ketchum Change Presence in Asia Pacific

Anisha Kapoor

August 21, 2015

Ketchum, one of the world leaders in communications and public relations, has announced the appointments of two senior level executives at the company's office in...

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Campaigns Featured News Videos

Wrangler Jeans Brings Together 20 Years of Comfort for Autumn 2015 Ad Campaign

Olivia Pearce

August 20, 2015August 20, 2015

As retailers brace for the back-to-school rush, Wrangler Jeans and its endorsees this week launched a refreshed national advertising campaign for Wrangler Advanced Comfort jeans,...

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News Public Relations

Beth Balsam to Join Hill+Knowlton Strategies as U.S. CEO

Anisha Kapoor

August 20, 2015

Hill+Knowlton Strategies has announced that Beth Balsam will be joining the firm this autumn as President and CEO of its U.S. operations. The award-winning strategic...

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Branding Featured News

Starwood Hotels & Resorts Introduces New Premier Tier Designation– Sheraton Grand

Olivia Pearce

August 19, 2015

From Rio to Beijing, Tokyo to Dubai: Grand Celebrates Best of Sheraton Brand with Focus on In-Demand Destinations, Service Excellence, and Outstanding Designs Starwood Hotels...

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News Public Relations

Publicis Names Guillaume Herbette As New CEO Of MSLGROUP

Anisha Kapoor

August 19, 2015

Will Also Serve as Executive Vice President of Publicis Worldwide PARIS – Global CEO of Publicis Worldwide, Arthur Sadoun, announced the appointment of Guillaume Herbette as...

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Apple Watch On Track to Capture 68% of Smart Watch Market According to Report

Thomas Ng

August 18, 2015

Market Intelligence Firm Believes That Apple Will Continue to Gain Momentum, Driven by Expansion of App Ecosystem, Growth of Apple Pay, Software Improvements, and Strong...

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Design News

Popcorn Sutton Introduces New Bottle and Identity

Olivia Pearce

August 18, 2015

Popcorn Sutton Distilling has released a new name and bottle for its leading Popcorn Sutton brand, which was distilled legally for the first time beginning...

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Campaigns Featured News Videos

Norm Macdonald “Assumes The Suit” As The Real Colonel Sanders in New KFC Campaign

Olivia Pearce

August 17, 2015August 17, 2015

On the heels of the widely lauded May ad campaign, Kentucky Fried Chicken continues to weave Colonel Sanders into the fabric of American pop culture...

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Featured Marketing News

Bauer Hockey Opens “Own The Moment” Hockey Retail Experience

Joshua Hughes

August 17, 2015August 17, 2015

Retail Store Grand Opening Celebrates Hockey and Marks Historic Moment for Iconic Brand Bauer Hockey, the world's leading manufacturer of ice hockey equipment and a...

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News Public Relations

Tricia Primrose is New Marriott Global Chief Communications & Public Affairs Officer

Anisha Kapoor

August 17, 2015

Marriott International has appointed Tricia Primrose as the brand's Global Chief Communications & Public Affairs Officer. Primrose joins Marriott from Rational 360, a strategic public...

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News Public Relations

Brett Pulley Joins Burson-Marsteller As Senior Advisor

Anisha Kapoor

August 14, 2015

Burson-Marsteller, a leading global public relations and communications firm, announced that Brett Pulley has joined the firm as a Senior Advisor. Pulley will work closely...