News Archives | World Branding Forum

Read Time:1 Minute, 17 Second

The alliance is part of WPP’s Technology Partnership Programme which coordinates and promotes the group’s relationships with key providers of marketing technology services WPP has...

Read Time:1 Minute, 28 Second

Branding Campaigns Featured News Videos

Avon Offers a Whiff of Outspoken Party! Featuring Fergie

Olivia Pearce

October 20, 2015October 21, 2015

The launch of the new fragrance marks the next chapter of the brand’s partnership with the multi-platinum singing sensation Avon has activated the next chapter...

Read Time:1 Minute, 31 Second

Featured Marketing News

Tommy Hilfiger Turns Virtual into Retail Reality

Anisha Kapoor

October 20, 2015October 20, 2015

The platform will allow consumers to catch the 2015 Fall Hilfiger Collection runway show in three-dimensional 360-degree virtual reality Tommy Hilfiger is set to introduce a virtual reality...

Read Time:1 Minute, 21 Second

Advertising Industry News

Geometry Names Juan José Chief Creative Officer for UK

Deborah Joy Peter

October 20, 2015October 20, 2015

He will lead creativity across all client brands including Heineken, Vodafone, GlaxoSmithKline, Coca-Cola, Philips, Emirates, and more Geometry Global UK’s newly appointed Chief Executive Officer,...

Read Time:1 Minute, 24 Second

Advertising Industry News

WPP Assigns Larkins to Government & Public Sector Practice

Joshua Hughes

October 20, 2015October 20, 2015

His role will see him work particularly with Millward Brown Vermeer to bring its communications and marketing capability offer to government clients worldwide WPP’s Government & Public...

Read Time:1 Minute, 57 Second

Branding Campaigns Featured News Videos

SC Johnson Instills Trust with Family Inspired Push

Olivia Pearce

October 19, 2015October 19, 2015

A multi-pronged initiative, the campaign includes executions across TV, digital, retail, and social engagement efforts for the personal touch Homecare heavyweight, SC Johnson, has unveiled the...

Read Time:1 Minute, 5 Second

Advertising Campaigns Featured News Videos

Kraft and Stars Wars Join Forces for Co-branded Campaign

Joshua Hughes

October 19, 2015October 19, 2015

The core components of the execution entails a series of commercials for television as well as a Kraft Star Wars Room FMCG giant, Kraft, has...

Read Time:1 Minute, 11 Second

Branding Featured News

Agua Drinks to Expansion with Horizons Ventures Tie-Up

Deborah Joy Peter

October 19, 2015October 19, 2015

The collaboration is set to kick-start the brand’s expansion plans as well as widen its global distribution footprint, beginning in Asia In an effort to...

Read Time:1 Minute, 37 Second

Branding Featured Marketing News

Stoli Raises Glass to Brand’s New Look and Feel

Thomas Ng

October 19, 2015October 19, 2015

The revamped visual identity features new elements that contemporise the brand for the millennial audience For the first time in its 80-year history, Stoli has...

Read Time:1 Minute, 55 Second

Advertising Branding Featured News Videos

Business Wire Switches On the News with TV Debut

Olivia Pearce

October 16, 2015October 19, 2015

Its soon launching news show called BizWireTV underscores the brand’s strategic production partnership with Al Roker Entertainment Business Wire in collaboration with Al Roker Entertainment...

Read Time:1 Minute, 2 Second

Branding Featured News

Barclaycard US Extends Credit Line with priceline.com

Deborah Joy Peter

October 16, 2015October 16, 2015

The tie-up entails a loyalty programme designed to take both brands further while benefiting cardholders who are leisure travellers American payment business brand, Barclaycard US, has...

Read Time:51 Second

Advertising Featured Marketing News

Wrangler Slips into Comfort with David Pollack Tie-Up

Joshua Hughes

October 16, 2015October 16, 2015

The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...