News Archives | World Branding Forum

October 12, 2015October 12, 2015

The research giant has expanded its mobile measurement capabilities to include six more countries to match the growth of digital advertising Expanding its global footprint for...

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Featured Marketing News Videos

GMR Hits Homerun with New Global eSports Practice

Anisha Kapoor

The move is rooted in the booming popularity of eSports and how the phenomenon has provoked marketers to rethink sponsorship spending Global engagement agency, GMR...

Read Time:1 Minute, 39 Second

Branding Featured News

Hilton Takes Expansion Tour to London’s Bankside

Olivia Pearce

Advertising Branding Campaigns Featured News Technology

Expanding its footprint in Europe, the new property adds to the brand’s portfolio of more than 70 hotels across the United Kingdom and Ireland In...

Read Time:1 Minute, 22 Second

X-Men to Premiere in Super Colour with M&M’S Partnership

Advertising Featured Industry News

The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...

Read Time:2 Minute, 22 Second

4A’s Reveals 2016 Partner Awards Jury and Adds A Category

Joshua Hughes

Advertising Branding Campaigns Featured News Social Media Videos

The upcoming installation of the Awards welcomes 22 members to its panel of judges including 72andSunny Founder and CEO, John Boiler, who is set to chair The...

Read Time:2 Minute, 33 Second

Columbia Scales to Towering Heights with New Global Push

Olivia Pearce

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast, print,...

Read Time:1 Minute, 43 Second

Branding Campaigns Featured Marketing News Videos

Green Dot Renews Partnership with Steve Harvey

Anisha Kapoor

Advertising Featured Industry News

With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued by...

Read Time:1 Minute, 26 Second

TBWA Poaches Wunderman’s Andrew Dauska for MD Role

Joshua Hughes

Advertising Industry News Technology

He has a proven track record in developing and leading successful brand and business strategies for a wide range of brands including Subaru, Delta, Porsche,...

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Geometry Global UK Names Martin Smith to Dual Role

Branding Campaigns Featured News

Working closely with the agency’s CEO, he will oversee the brand’s strategic product across all clients and joins the firm in January 2016 Geometry Global...

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CDW Launches Mission to Rescue Trapped Charles Barkley

Olivia Pearce

October 7, 2015October 7, 2015

The technology solutions brand’s latest marketing push features the star athlete in a series of broadcast, online, and radio advertising executions Technology solutions provider, CDW,...

Read Time:1 Minute, 12 Second

Branding Featured News Technology

Worldhotels Returns from Digital Makeover with New Look