News Archives | World Branding Forum

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The carmaker resurfaces with a second football season for the U.S. market, marking the extension of its marketing campaign for the new look 2016 Sorento CUV...

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Branding Campaigns Featured News

SK-II Launches #ChangeDestiny with Cate Blanchett

Olivia Pearce

October 2, 2015October 2, 2015

In line with its worldwide roll-out, SK-II's latest push debuts in the U.S. with the premiere of a New York pop-up studio and video featuring its...

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Campaigns Industry News

Ogilvy & Mather Wins Network of the Year at 2015 CLIO Awards

Anisha Kapoor

October 2, 2015October 2, 2015

Bagging Grand CLIO awards across print for ‘It Happens Here’ and direct for ‘Proud Whopper, the brand also walked away with three silver healthcare CLIOs...

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Branding Campaigns News Social Media

Just for Me Goes Social with Campaign featuring Milian

Thomas Ng

October 2, 2015October 2, 2015

The Unilever brand has launched its #5FingerChallenge push across Instagram, an initiative entailing a partnership with Christina Milian Just for Me has rolled out its...

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Branding Featured News

Hilton Inspires Fun with Music and London Hotel Launch

Olivia Pearce

October 1, 2015October 1, 2015

The upcoming opening of Hilton London Bankside where the brand’s latest concert series kicks-off, aims to bring back the fun to a city teeming with...

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Branding Featured News

Starwood Signs Seven in Africa and Indian Ocean

Joshua Hughes

October 1, 2015October 1, 2015

The new deals are aimed at strengthening its position in Nigeria and Egypt, increasing its presence in Senegal, and penetrating into the markets of Mali,...

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Industry News

Y&R’s Sable Assumes Vice Chair Role on Ad Council Board

Thomas Ng

October 1, 2015October 1, 2015

The aforementioned stint runs until June 2017, at which point, the Y&R Global CEO assumes the role of Board Chair Y&R Global CEO, David Sable,...

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News Public Relations

Graves of Ogilvy PR Makes Innovator 25 List

Anisha Kapoor

October 1, 2015October 1, 2015

The platform recognises marketing and communications professionals who have driven the advancement of engagement and influence Global Chairman of Ogilvy Public Relations, Christopher Graves, has...

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Branding Featured News

Four Points Reaches New High with Upcoming Hotel Launches

Joshua Hughes

September 30, 2015September 30, 2015

Reaching the 200 mark, the Starwood hospitality brand has plans to unveil 12 new properties across America, Turkey, Algeria, Canada, India, Taiwan, and more Boasting the...

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Featured Industry Marketing News

Blue Chip Fills Executive Creative Director Role for Chicago

Anisha Kapoor

September 30, 2015September 30, 2015

The former Saatchi & Saatchi veteran steps into lead creative role, bringing with him 30 years of experience having worked on accounts like Toyota and...

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Industry News Technology

Mindshare Nabs Global Mobile Agency of the Year Title

Thomas Ng

September 30, 2015September 30, 2015

The WPP media agency grabs seven trophies at the latest installation, earning itself top position at the 2015 awards show by MMA Mindshare, the media agency part...