News Archives | World Branding Forum

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He will lead creativity across all client brands including Heineken, Vodafone, GlaxoSmithKline, Coca-Cola, Philips, Emirates, and more Geometry Global UK’s newly appointed Chief Executive Officer,...

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Advertising Industry News

WPP Assigns Larkins to Government & Public Sector Practice

Joshua Hughes

October 20, 2015October 20, 2015

His role will see him work particularly with Millward Brown Vermeer to bring its communications and marketing capability offer to government clients worldwide WPP’s Government & Public...

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Branding Campaigns Featured News Videos

SC Johnson Instills Trust with Family Inspired Push

Olivia Pearce

October 19, 2015October 19, 2015

A multi-pronged initiative, the campaign includes executions across TV, digital, retail, and social engagement efforts for the personal touch Homecare heavyweight, SC Johnson, has unveiled the...

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Advertising Campaigns Featured News Videos

Kraft and Stars Wars Join Forces for Co-branded Campaign

Joshua Hughes

October 19, 2015October 19, 2015

The core components of the execution entails a series of commercials for television as well as a Kraft Star Wars Room FMCG giant, Kraft, has...

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Branding Featured News

Agua Drinks to Expansion with Horizons Ventures Tie-Up

Deborah Joy Peter

October 19, 2015October 19, 2015

The collaboration is set to kick-start the brand’s expansion plans as well as widen its global distribution footprint, beginning in Asia In an effort to...

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Branding Featured Marketing News

Stoli Raises Glass to Brand’s New Look and Feel

Thomas Ng

October 19, 2015October 19, 2015

The revamped visual identity features new elements that contemporise the brand for the millennial audience For the first time in its 80-year history, Stoli has...

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Advertising Branding Featured News Videos

Business Wire Switches On the News with TV Debut

Olivia Pearce

October 16, 2015October 19, 2015

Its soon launching news show called BizWireTV underscores the brand’s strategic production partnership with Al Roker Entertainment Business Wire in collaboration with Al Roker Entertainment...

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Branding Featured News

Barclaycard US Extends Credit Line with priceline.com

Deborah Joy Peter

October 16, 2015October 16, 2015

The tie-up entails a loyalty programme designed to take both brands further while benefiting cardholders who are leisure travellers American payment business brand, Barclaycard US, has...

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Advertising Featured Marketing News

Wrangler Slips into Comfort with David Pollack Tie-Up

Joshua Hughes

October 16, 2015October 16, 2015

The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...

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Branding Marketing News

Hanson Solidifies Foundation with Rebrand to Forterra

Anisha Kapoor

October 16, 2015October 16, 2015

The realignment supports the aim to enhance employee focus, product quality, and its brand presence in the marketplace Hanson Building Products has changed its name to Forterra following...

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Advertising Campaigns Featured News Videos

Carl’s Jr. Whips Up Three-Way Combo Deal for New Push

Joshua Hughes

October 15, 2015October 23, 2015

The collaboration is the chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand Carl’s Jr. and Hardee’s have...

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Advertising Branding Campaigns Featured News Videos

Royal Caribbean Inspires Unique Experiences with Come Seek

Olivia Pearce

October 15, 2015October 15, 2015

The multi-billion dollar marketing campaign which debuts this month includes broadcast, digital, OOH, PR, social media, and more Royal Caribbean International is scheduled to soon...