News Archives | World Branding Forum

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Aptly themed the #ReadCalvinAndHobbes Campaign, the unique digital push celebrates three decades of ‘America’s Most Profound Comic Strip’ Andrews McMeel Universal has rolled out a...

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Branding Campaigns Featured News Videos

FCA and Lionsgate Join Forces for The Hunger Games

Olivia Pearce

November 2, 2015November 2, 2015

The marketing push will include executions across TV, radio, digital, and social media featuring the Dodge, Ram, and Chrysler brands Fiat Chrysler Automobiles (FCA) and Lionsgate...

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Advertising Campaigns Featured News Videos

Hankook Strives for Top Tier with Never Halfway

Joshua Hughes

November 2, 2015November 2, 2015

Given Hankook's strong affiliation with professional baseball, the campaign's launch was timed to coincide with the World Series Hankook Tire America has rolled out a...

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Advertising Branding Campaigns Featured News

Skyy Vodka Raises the Bar with Cranberry Infusion

Deborah Joy Peter

November 2, 2015November 2, 2015

The latest addition to its Skyy Infusions line-up, the new release will be prominently featured in an upcoming campaign themed, ‘Let’s Holidayy’ American alcohol brand, Skyy...

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Branding Featured Marketing News Social Media

Nissan Revs Digital Engine for the All-New 2016 Altima

Thomas Ng

November 2, 2015November 2, 2015

The brand has rolled out an online push called the ‘ALT16 Challenge’ featuring video tests designed for Facebook, Twitter, and Instagram Taking to social media, Nissan...

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Branding Campaigns Featured News Videos

Nespresso Directs Clooney’s Role as US Brand Ambassador

Olivia Pearce

October 30, 2015October 30, 2015

The brand has expanded its relationship with George Clooney, with the star newly signed on as its official brand ambassador for the US Premium single-serve coffee pioneer,...

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Branding Featured News Videos

Tequila Don Julio Adds Sentimental Value with Tribute to The Legend

Deborah Joy Peter

October 30, 2015October 30, 2015

The premiere of the web movie takes place three years after Don Julio Gonzalez’s passing, paying homage to the founder, whom the brand calls ‘The Legend’ Diageo-owned...

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Advertising Campaigns Featured News Videos

Cîroc Appoints Sean Combs to Unveil New Apple Variant

Joshua Hughes

October 30, 2015October 30, 2015

The Cîroc Apple is the sixth flavour of the brand’s Ultra Premium collection and joins a line-up of five other fruit-infused best-sellers During an appearance on the...

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Branding Marketing News

Spring Metrics Rebrands to Support Global Expansion

Anisha Kapoor

October 30, 2015October 30, 2015

The firm has launched its new brand in line with its continued growth across the North American hospitality landscape, with plans to go beyond Marketing technology...

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Branding Campaigns Featured News Public Relations Videos

NHPCO Named 2015 Digital PR Awards Finalist for Moments of Life

Olivia Pearce

October 29, 2015October 29, 2015

Since its debut, more than 121,000 unique visitors have visited the campaign’s dedicated website to learn more about the brand’s offerings The Moments of Life...

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Advertising Featured Industry News

McCann Worldgroup Names Alex Lubar CEO for London

Joshua Hughes

October 29, 2015October 29, 2015

He will transition to the new role beginning January 2016 and work closely with joint ECDs and Presidents Rob Doubal and Lolly Thomson McCann Worldgroup has appointed Alex...

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Coors Light Pops Open Super Refresh-Men for iOS and Android

Thomas Ng

October 29, 2015October 29, 2015

The game has extended to Xbox 360 and Xbox One, and for download on Apple and android devices, making the brand the first to create a...