News Archives | World Branding Forum

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Her role involves a transformational photo series of 10 images depicting new hairstyles to highlight the new product by the marque Kérastase has named globally-acclaimed supermodel,...

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Branding Featured News Technology

Jaguar Shifts into Gear for FIA Formula E Championship

Joshua Hughes

December 15, 2015December 15, 2015

Set to enter the race’s third season in the fall of 2016, the competition marks the automotive giant’s return to global motorsport Returning to global...

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Advertising Featured News

Ogilvy & Mather Adds Two to Worldwide Board

Anisha Kapoor

December 15, 2015December 16, 2015

Based in London, Sophie Hoffstetter and Mike Welsford both recently led the agency to win additional assignments for Unilever and Nestlé respectively Global advertising network, Ogilvy...

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Branding Featured News Videos

Merriam-Webster Unveils 2015’s Words of the Year

Deborah Joy Peter

December 15, 2015December 15, 2015

The announcement marks the first time the dictionary publisher has elected a suffix, –ism, to the list to reflect the striking commonality its highest-ranking words shared this year...

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Branding Featured News Videos

Sports Illustrated Serves Williams with SOTY Title

Olivia Pearce

December 14, 2015December 14, 2015

It recognises her three major title wins and completion of the Serena Slam; she has won three Grand Slams since the 2014 U.S. Open Time’s Sports Illustrated has...

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Branding Featured News Technology

Etihad Airways Lands Cognizant Digital Deal

Thomas Ng

December 14, 2015December 14, 2015

The three-year partnership will help the airline define digital strategy and reimagine the guest experience across the group National United Arab Emirates aviation giant, Etihad...

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Advertising Industry News

WPP Secures STW Merger for Australia and New Zealand

Joshua Hughes

December 14, 2015December 14, 2015

The move will increase the global advertising network’s shareholding from 23.6 percent to 61.5 percent, with STW due for a name change WPP has prepared...

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Advertising Industry News

Omnicom Joins Campaign Asia-Pacific’s Winners League

Deborah Joy Peter

December 14, 2015December 14, 2015

The group won awards in all five major markets namely Greater China; Japan/Korea; Australia/New Zealand; Southeast Asia; and South Asia Omnicom shone at Campaign’s 2015 Agency of...

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Branding Design Featured News

British Airways Elevates Exclusivity with New Carrier

Olivia Pearce

December 11, 2015June 13, 2023

With the new Boeing 787-9 Dreamliner, three additional weekly flights will be introduced between Heathrow and Shanghai from 20 February 2016 British Airways has added...

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Advertising Featured Industry News

MRM//McCann Clinches More than Digital at Campaign Asia-Pacific

Joshua Hughes

December 11, 2015December 11, 2015

The agency bagged Southeast Asia Digital Agency of the Year across Singapore and the Philippines with McCann Worldgroup also walking away with a coveted win...

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Branding Featured News

Ascend Scales Up with Fresh Caribbean Addition

Deborah Joy Peter

December 11, 2015December 11, 2015

Choice Hotels has expanded its Caribbean footprint by launching a new location called the Opus Hotel in Guyana’s Georgetown The Ascend Hotel Collection, a brand...

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UK’s Pocket App Dials In with London Lab

Anisha Kapoor

December 11, 2015December 11, 2015

A creative hub featuring new offices in Holborn, the brand’s debut makes for a cohesive digital environment to create and innovate Pocket App, one of...