Porter Novelli Beefs Up Consumer Marketing Biz

Porter Novelli Jess Schmidt

Jess Schmidt now plays a key role on the agency’s top consumer client account as well as manages, grows, and develops talent

Porter Novelli has named Jess Schmidt to the role of Senior Vice President for its consumer brand marketing practice. Based at the Los Angeles office since February, she plays a key role in the agency’s top consumer business account as well as manages, grows, and develops talent.

She brings to the company more than a decade of experience in developing strategic communications campaigns which raise awareness, increase sales, generate thought leadership, and build brands. She reports to Jimmy Szczepanek, the network’s Executive Vice President.

Prior to joining the firm, she was a vice president in the consumer marketing practice at Finn Partners, where she managed several food and beverage accounts such as Dole Packaged Foods and Auntie Anne’s. She earned a bachelor’s degree in mass communications from the University of Wisconsin—Eau Claire.

Additionally, Schmidt previously spent five years with The Rogers Group during which she executed large-scale consumer-focused media events, managed the internship infrastructure as well as spearheaded the creation of the group’s pro bono programme.

“Jess brings an incredible background in food and beverage and consumer packaged goods to this role, which will be a great asset as we continue to grow our consumer brand marketing practice,” said Linda Martin, Managing Director, Southern California at Porter Novelli.