News Archives | World Branding Forum

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The latest ad campaign includes three new television spots featuring the actress, who is also spokesperson for the brand Weight management juggernaut, Atkins Nutritionals, has...

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Vivitar Drops Techy Vibe with Major Overhaul

Thomas Ng

January 6, 2016January 6, 2016

Targeting millennials, the makeover entails a revamped website, new releases, tweaked taglines, fresh advertising efforts from line to line Global tech brand, Vivitar, through Sakar International,...

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Branding Featured News

Hyatt Place Mixes Business with Pleasure in Goa

Olivia Pearce

January 6, 2016January 8, 2016

Adding to the brand's Indian market portfolio, the Hyatt Place Candolim will focus its appeal on both professionals and leisure travellers The hospitality giant’s newest hotel to launch...

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Branding Industry News

London’s DWPub Rewrites 19-Year History with Rebrand

Joshua Hughes

January 6, 2016January 6, 2016

Currently trading as ResponseSource, activation of the new name enables consolidation between the London brand and its services South London based media group, DWPub, has changed...

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Advertising Featured News Videos

Jenny Craig Unzips New Season with Fresh Squeeze

Joshua Hughes

January 5, 2016January 5, 2016

The new ad campaign includes television, print, and digital elements as well as Hollywood icon and return spokesperson, Kirstie Alley Weight loss giant, Jenny Craig,...

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Branding Design Featured News

AC Hotels by Marriott Maps Global Expansion

Olivia Pearce

January 5, 2016January 5, 2016

Spreading its footprint worldwide, the brand is scheduled to launch 22 design-led properties across 10 countries throughout 2016 Boutique lifestyle chain, AC Hotels by Marriott,...

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Advertising Industry News

Nielsen and Westwood One Vote for Radio Partnership

Deborah Joy Peter

January 5, 2016January 5, 2016

The tie-up allows the brand to tap into the research giant’s Voter Ratings platform across 18 portable people metre (PPM) markets Nielsen and radio broadcasting player,...

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News Public Relations

H+K Beefs Up Public Relations in Canada

Anisha Kapoor

January 5, 2016January 5, 2016

The WPP agency plans to acquire the assets of Canadian-based public engagement service, Acertys, to expand its North American business WPP-owned public relations and public...

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Advertising Featured News Videos

Lexus Makes Grand Entrance with Tweaked RX

Joshua Hughes

January 4, 2016January 4, 2016

Featuring two television commercials, the push embodies the quality of sophistication associated with a dynamic lifestyle Lexus has rolled out an integrated marketing campaign to...

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Branding Campaigns Featured News

HelloFresh Cooks Up Deal with Jamie Oliver

Olivia Pearce

January 4, 2016January 4, 2016

The celebrity chef’s recipes will be included in the brand’s boxes each week to offer a helpful setup for easy home cooking HelloFresh and Jamie...

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Verve Mobile Nabs Nokia’s Ollila for Dual Role

Thomas Ng

January 4, 2016January 4, 2016

As General Manager and Chief of Staff, he will work with company lead, Tom Kenney, to grow the innovation team Mobile advertising firm, Verve, has named...

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Marketing News Technology

Accelerize Expands Global Footprint via CAKE

Deborah Joy Peter

January 4, 2016January 4, 2016

Through its digital marketing software division, the firm has added more than 60 new clients across the EMEA, APAC, and LATAM regions Accelerize, through its...