News Archives | World Branding Forum

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Starting production in 2016, the model is available as a coupe or convertible while coupled with either automatic or manual transmission Callaway Cars has unveiled the Camaro SC600...

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Branding Featured News Videos

Diamond Resorts Sets Stage with Kramer Collaboration

Olivia Pearce

January 11, 2016January 11, 2016

The deal entails an arrangement placing the hotel group’s members in premium position by adding value to the its vacation experiences International hotel chain, Diamond Resorts...

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Advertising Design Featured News

Coke’s Mello Yello Powers Up with NHRA Sponsorship

Joshua Hughes

January 11, 2016January 11, 2016

The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push Mello Yello, under The Coca-Cola Company,...

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Design Featured Marketing News

Hidden Treasures Collection Unveils Bianco in Furr Piece

Anisha Kapoor

January 11, 2016January 11, 2016

The last piece from the artist’s Men and Women series, ‘Flesh and Blood’ features Game of Thrones star, Esmé Bianco as main muse Currently on...

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Advertising Featured News Videos

Old Spice Buffs Up Legend with New Collection

Thomas Ng

January 8, 2016January 8, 2016

The push is a personification of the brand’s new ‘Legendary Man’ character and promotes a line-up of three key creations Old Spice, under Procter &...

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Branding Design Featured News

Uniqlo Renames Nishikori Global Brand Ambassador

Olivia Pearce

January 8, 2016January 8, 2016

A celebrated collaboration, the brand will continue to develop sportswear which actively incorporates the player's ideas and needs Japanese retail giant, Uniqlo has renewed its contract...

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Weber Shandwick Amps Up with ReviveHealth Takeover

Deborah Joy Peter

January 8, 2016January 8, 2016

The move combines the firm’s global expertise with ReviveHealth's business focus to include health-related systems and services Weber Shandwick has acquired ReviveHealth, a premier integrated marketing...

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Advertising News Technology

Adyoulike Forecasts Native Advertising Growth for UK

Joshua Hughes

January 8, 2016January 8, 2016

Global figures reflect the landscape’s value and how it is expected to almost double from £21.3 billion in 2015 to £40.88 billion in 2018 Based...

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Advertising Featured News Videos

Honda Switches to High Gear with Civic Debut

Joshua Hughes

January 7, 2016January 7, 2016

The push surrounding the new model includes executions across print, digital, design, and social media as well as on-the-ground activation Honda has unveiled an advertising...

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Branding Campaigns Featured News Videos

L’Oréal Redefines Word of Mouth with #WorthSaying

Olivia Pearce

January 7, 2016September 1, 2016

Leveraging its sponsorship of the upcoming Golden Globes, it will use its new push to empower women with inspirational celebrity quotes Believing that a woman’s...

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Advertising Featured News

BBDO Acquires Wednesday with Co-founders to Lead

Deborah Joy Peter

January 7, 2016January 7, 2016

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients BBDO Worldwide, a division...

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Bob Gold Lands Caribbean Broadcasting Network

Anisha Kapoor

January 7, 2016January 7, 2016

The public relations firm will promote the network’s programming expansion to maximise its value to distributors and viewers Caribbean Broadcasting Network, an American group which...