News Archives | World Branding Forum

Read Time:1 Minute, 19 Second

The campaign’s main aim is to tap into the emotions of consumers by answering the all-important question: Why Do We Vacation? Atlantis Paradise Island, a...

Read Time:1 Minute, 32 Second

Branding Campaigns Featured News Videos

Panini America Scores Kevin Durant Partnership

Olivia Pearce

January 14, 2016January 14, 2016

As a global NBA spokesman for the brand, his autographed memorabilia will retail via Panini America and Panini Authentic Sports and collectibles company, Panini America,...

Read Time:1 Minute, 54 Second

Advertising Featured News Videos

Sunsweet Prunes Off the Pounds with Amaz!n Deal

Deborah Joy Peter

January 14, 2016January 14, 2016

The brand has kick-started a social media push to promote healthy living and bone strength via its Amaz!n Prunes product line Sunsweet has rolled out...

Read Time:1 Minute, 5 Second

Advertising Industry News Technology

Dentsu Aegis Network Adds Canada’s Grip to Digital Stable

Thomas Ng

January 14, 2016January 14, 2016

The latter maintains its name and operate as a specialist brand within the network, extending Dentsu Aegis’s Canadian footprint Dentsu Aegis Network will acquired Grip, a...

Read Time:1 Minute, 19 Second

Advertising Featured News Videos

Tough Mudder Solidifies Brand with Global Platform

Joshua Hughes

January 13, 2016January 13, 2016

A global campaign has launched in five markets including the United States, Canada, United Kingdom, Australia, and Germany Tough Mudder has unveiled a new global...

Read Time:1 Minute, 11 Second

Branding Campaigns Featured News

Reebok Slips Into Style with DanceOn Partnership

Olivia Pearce

January 13, 2016January 13, 2016

An influencer campaign aims to elevate three iconic dancers to global brand ambassadors for the sports brand’s upcoming Studio collection Reebok has teamed up with...

Read Time:59 Second

Branding Campaigns Featured News Videos

Sanuk Catches the Surf with New Jersey’s Peterson

Deborah Joy Peter

January 13, 2016January 13, 2016

Expanding its roster of female ambassadors, the brand has appointed the professional surfer as its most recent addition Deckers Brands owned footwear giant, Sanuk, has added...

Read Time:1 Minute, 3 Second

MWWPR Names Werner Executive Vice President

Anisha Kapoor

January 13, 2016January 13, 2016

He will report to President and CEO, Michael Kempner and serve as a key member of the agency's senior executive committee Public relations firm, MWWPR, has...

Read Time:1 Minute, 42 Second

Branding Campaigns Featured News Videos

Holland America Line Debuts New Koningsdam Spot

Olivia Pearce

January 12, 2016January 13, 2016

The promotional series aim to ramp up anticipation and provide updates as Ms Koningsdam nears delivery in April 2016 Holland America Line has premiered its third installation in...

Read Time:1 Minute, 17 Second

Advertising Featured News Videos

Gillette Gets Its NFL Groove On with #ShieldMove

Joshua Hughes

January 12, 2016January 12, 2016

The brand's collaboration with the NFL features a tie-up with three key offensive linemen to popularise its #ShieldMove marketing strategy Gillette has forged a partnership with NFL...

Read Time:1 Minute, 21 Second

Branding Featured News

DoubleTree North Charleston Opens at Convention Centre

Deborah Joy Peter

January 12, 2016January 12, 2016

Previously Holiday Inn, the property has undergone a $4 million facelift and is owned by Lowcountry Hotels DoubleTree by Hilton has initiated the roll-out of its...

Read Time:58 Second

Advertising News Technology

Grey Group Beefs Up Digital with Vinyl-I Acquisition

Thomas Ng

January 12, 2016January 13, 2016

The Seoul-based creative digital agency incorporates new media technology to enhance the user experience mainly in interactive design Global communications network, Grey Group, has acquired...