News Archives | World Branding Forum

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An industry first, it was developed by creative agency, Goodby Silverstein & Partners, and designed for Android and iOS devices Princess Cruises has released a new...

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Advertising Featured News

Acura Races to the Tracks with NSX GT3 Debut

Joshua Hughes

March 24, 2016March 24, 2016

Supporting the new super car’s premiere is an upcoming campaign scheduled for 2017 which will kick-off in North America Acura has unveiled the NSX GT3....

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Advertising Featured News

Dodge Commands the Wheel with 16.3m Views

Joshua Hughes

March 23, 2016March 23, 2016

Having secured 16,378,638 million views since the release of its Wisdom ad, winning Automotive Ad of the Year marks a fitting win Dodge has placed first at Nielsen’s...

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Branding Campaigns Featured News Videos

Henkel Washes Up on Canada’s Shores with Persil

Olivia Pearce

March 23, 2016March 23, 2016

The company has also created a new energy-efficient cold water formula developed specifically for Canadian consumers Henkel has penetrated the Canadian laundry care market with...

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News Public Relations

Ogilvy PR Names Paff SVP for Ogilvy Media Influence

Anisha Kapoor

March 23, 2016March 23, 2016

The Emmy award-winning television reporter brings to the role extensive journalism, media and communications experience Ogilvy Public Relations has appointed Karen Paff to the position...

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News Public Relations

MWWPR Hires Gordon to Lead Research and Insights

Deborah Joy Peter

March 23, 2016March 23, 2016

She will oversee thought leadership, audience, and category trend analysis, insights and agency-wide measurement MWWPR has welcomed Michelle Gordon to the global independent firm as Senior Vice...

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Advertising Featured News

Cannes Lions Names Smith Media Person of the Year

Joshua Hughes

March 22, 2016

The accolade recognises his role in transforming VICE from a print magazine into an international multimedia brand Cannes Lions has named Founder and Chief Executive...

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Branding Campaigns Featured News

Strongbow Paints Town Red with Cherry Blossom Debut

Deborah Joy Peter

March 22, 2016March 22, 2016

The premiere of the brand's latest addition follows the recent roll-out of a new television commercial starring actor, Patrick Stewart Strongbow has unveiled its latest...

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Branding Featured News

The Luxury Collection Gives The Liberty $11m Makeover

Thomas Ng

March 22, 2016March 22, 2016

Once home to several notorious inmates, the location now features 298 accommodations re-imagined by interior designer, Bill Rooney The Luxury Collection, under Starwood Hotels &...

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Branding Featured News

Former Intel Chairman and CEO Grove Dies at 79

Olivia Pearce

March 22, 2016March 22, 2016

Present at the company’s founding in 1968, the technology veteran and business maestro was named President in 1979 and CEO in 1987 Intel has released...

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Branding Campaigns Featured News Videos

Cookie Monster Steals over 3M Views for Apple’s iPhone 6s Timer Ad

Deborah Joy Peter

March 21, 2016March 24, 2016

Developed by TBWA/Media Arts Lab and released on 16 March 2016, the 60-second spot has already secured more than three million views Across a landscape...

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Advertising Featured News

Pantene Names Goulding Ambassador for #StrongIsBeautiful

Olivia Pearce

March 21, 2016March 21, 2016

The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...