News Archives | World Branding Forum

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Squaring off with its rival, the brand has launched a Left Twix taste test countrywide, allowing consumers to pick their favourite Mars Chocolate has launched...

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Six Flags Straps In with Samsung for Tech Tie-up

Thomas Ng

March 9, 2016March 9, 2016

Promising the debut of new experiences, the collaboration will see the launch of North America’s first virtual reality roller coasters Six Flags Entertainment has entered...

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Advertising Featured Industry News

Hilton and IBM Power First Robot Concierge

Joshua Hughes

March 9, 2016March 9, 2016

A cognitive technology platform, Connie represents a new era in computing where systems understand the world like humans do Hilton Worldwide and IBM are collaborating to...

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Featured Marketing News

Minute Maid Fizzles In with Sparkling Lineup

Deborah Joy Peter

March 9, 2016March 9, 2016

The collection is available nationwide across four taste profiles: Fizzy Lemonade, Mixed Berry, Tropical Citrus, and Fruit Punch Minute Maid, under The Coca-Cola Company, has...

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Branding Campaigns Featured News Videos

Doritos Celebrates Big 5-0 with Bold 50 Push

Deborah Joy Peter

March 8, 2016

Bold 50 is an invitation to consumers to participate in the challenge of breaking 50 records with Doritos chips throughout the year Doritos, a flagship...

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Advertising Featured News Videos

Kraft’s Mac & Cheese Debuts Reinvented Blue Box

Joshua Hughes

March 8, 2016March 8, 2016

Calling it the world’s largest blind taste test, the brand changed the product’s recipe in 2015 and sold 50 million boxes Kraft Heinz has launched...

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Branding Featured News

Lancôme Reinvents Femininity with Rossellini

Olivia Pearce

March 8, 2016March 8, 2016

The two are collaborating to renew the thread of an inspired story which began in 1983 when she became the first face of the brand...

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News Public Relations

Taylor Rafferty and Cardew Group Partner in London

Anisha Kapoor

March 8, 2016March 8, 2016

The two will be supported by teams from both companies. The combined experience offers clients expertise across a volatile market Taylor Rafferty has teamed up...

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Branding Campaigns Featured News Videos

M&M’s Welcomes Diamond Year with #CelebrateWithM

Olivia Pearce

March 7, 2016March 8, 2016

The push features events, collaborations, and partnerships aimed at cementing the brand's place in pop culture history M&M’s has launched the largest marketing campaign in...

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Advertising Featured News Videos

Discover Los Angeles Debuts #LostInLA Campaign

Joshua Hughes

March 7, 2016March 8, 2016

Set to drive shoulder season business, the push entails TV, outdoor, digital, and social media executions launching in seven U.S. markets Discover Los Angeles, the...

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Campaigns Featured News Social Media Videos

Iberostar Adds Sparkle with #TakenFromAResort

Thomas Ng

March 7, 2016March 8, 2016

To mark its thirtieth anniversary, the group has rolled out a global digital advertising campaign to prioritise guest experiences Spanish hospitality marque, Iberostar Hotels &...

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Ketchum Beefs Up Global Food Business with Cultivate

Deborah Joy Peter

March 7, 2016March 8, 2016

The arm is aimed at helping purpose-driven brands with a natural, organic, and sustainable focus achieve business success Public relations network, Ketchum, has the launched...