News Archives | World Branding Forum

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Capri, formerly Michael Kors, has revealed that its almost €2 billion acquisition of luxury fashion house, Versace, is officially concluded. Global fashion luxury group, Capri, has...

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Campaigns Featured News Videos

Coach Steps into Spring with Michael B Jordan

Deborah Joy Peter

January 3, 2019January 4, 2019

Coach has appointed Michael B Jordan as ambassador for its 2019 spring campaign featuring its menswear, hero bags, and fragrances. Coach has unveiled its worldwide...

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Branding Featured News Videos

Upfield Spreads No Drama with Eva Longoria

Olivia Pearce

January 3, 2019January 4, 2019

Upfield has developed a brand campaign for its I Can’t Believe It’s Not Butter product portfolio starring famed American actress, Eva Longoria. Upfield has rolled...

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Advertising Featured News Videos

Dodge Partners with Lego for Metamorphosis

Joshua Hughes

January 3, 2019January 4, 2019

Dodge and Lego have rolled out a Speed Champions building set featuring the Challenger SRT Demon and a new marketing campaign. Dodge and the Lego...

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Featured Marketing News Videos

Equinox Exalts Breaking Boundaries with Life

Anisha Kapoor

January 3, 2019January 4, 2019

The Life push by Equinox features a tie-up with fashion’s Nick Knight and a cast starring Ciara, Sergei Polunin, Maria Borges, and more. Global lifestyle...

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Branding Featured News

Covergirl Signs Sangita Patel for Simply Ageless

Olivia Pearce

January 2, 2019January 4, 2019

Covergirl Canada has appointed television personality, Sangita Patel, as the new face of its Simply Ageless Collection, now relaunched. Covergirl Canada has welcomed on board...

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Featured Marketing News

Tim Hortons Adds Warmth with Winter Treats

Anisha Kapoor

January 2, 2019January 4, 2019

Tim Hortons has added to its menu with a limited-edition line of baked goods and caramel-flavoured hot beverages to spread warmth for the winter season....

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Design Featured News

Hiromi Asai Embodies Savile Row in 19AW Line

Joshua Hughes

January 2, 2019January 4, 2019

The 2019 Autumn/Winter collection by Hiromi Asai features traditional British suits and jackets made using Kimono silk textiles from Japan. Hiromi Asai has developed a...

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Featured Marketing News

Eligasht Names Sam Derakhshani Ambassador

Deborah Joy Peter

January 2, 2019January 4, 2019

Iranian tourism company, Eligasht, has appointed Sam Derakhshani as its brand ambassador. The artist will back the latest marketing efforts. Tourism services provider, Eligasht, has...

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Campaigns Featured News Videos

Phu Nhuan Jewelry Carves True Love in Stone

Deborah Joy Peter

December 31, 2018January 4, 2019

Phu Nhuan Jewelry has partnered with digital marketing agency, Mirum Vietnam, to develop its latest creative push dubbed True Love. Vietnamese jeweller, Phu Nhuan Jewelry,...

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Branding Featured News

Vuzix Does Augmented Reality with AccuWeather

Olivia Pearce

December 31, 2018December 31, 2018

Vuzix and AccuWeather have forged a deal to bring interactive weather experiences to Blade Smart Glasses wearers across the globe. Smart glasses and augmented reality...

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British Airways Gets on Board with Virtual Reality

Thomas Ng

December 31, 2018January 4, 2019

British Airways is offering travellers a 360-degree tour of its Club World cabin using virtual reality to showcase what the upgrade features. British Airways will...