Subway Canada has released a limited-edition sandwich collection with its $4 Mighty Melts promotion that features three choice meat flavours.

Subway Canada has introduced a sandwich collection featuring three flavours on ciabatta to include beef, chicken, and turkey. Offered at participating restaurants nationwide as the $4 Mighty Melts deal, the debut is supported by a national multichannel creative campaign.

Scheduled to run until 4 February, the exercise entails executions across television, radio, and digital. Public relations and social media were headed by Veritas Communications, with creative concept led by Dentsubos. Media buying was managed by Carat and iProspect.

The meat-based offerings feature fresh vegetables and melted cheese on a toasted ciabatta bun. The limited-edition releases are based on a poll conducted by market intelligence firm, Ipsos, which found that Canadians spend an average of $7.50 on a sandwich or main.

The survey also showed eight in ten consumers who frequent quick-service restaurants are in favour of buying a decent sandwich or main for $4, without sacrificing taste and quality. The Mighty Melts by Subway Canada delivers on all fronts with flavour, value, and quality.

“We believe good food shouldn’t have to break the bank. Our consumers appreciate value and don’t want to compromise on quality, which is why we created the new $4 Mighty Melts collection,” said Cristina Wells, Senior Marketing Director at Subway Canada.

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