Pottery Barn Kids has penetrated the UK market with a John Lewis in-store partnership and retail proposition supporting online shopping. Pottery Barn Kids has expanded...
Fashion to Figure has named Danielle Brooks its brand ambassador. She will feature in a holiday campaign dubbed #InclusionRevolution. Fashion to Figure has named television’s...
Focused on its EMEA growth, BMF Media has opened a London office and hired former Apple marketer, Craig MacIntyre, to take the lead. International experiential...
Disney and Girl Up run #DreamBigPrincess which features 21 aspiring filmmakers from 13 countries and 20 female leaders of industry. Disney has launched a global video series...
Pantene has initiated 14-Day Challenge on social media—a digital initiative welcoming the change from #BadHairDay to #GreatHairDay. Pantene has rolled out 14-Day Challenge, a social media...
WestJet has curated a campaign around its refreshed image. Dubbed Love Where You’re Going, it features a commercial that inspires travel. WestJet has premiered a...
Drawing from its summer push, Mitsubishi has replicated its surprise-and-delight strategy for a new creative aimed at its American market. Mitsubishi has released an advertising...
Barbie has signed on with three research partners to fight gender bias through its multi-year global initiative called the Dream Gap Project. Barbie has created...
Marriott has a new push which focuses on its three collection brands: The Luxury Collection, Autograph Collection, and Tribute Portfolio. Marriott has debuted a global...
Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...