Natural Choice brands new campaign enlists the help of fans to spotlight their heroes

The makers of the Natural Choice brand have announced the #NominateGood campaign – a new way to recognise the efforts of people who are doing good in their communities. Now through 1 May 2020, friends, neighbours and loved ones can nominate key people in their lives to win a Natural Choice brand prize pack that includes high-value coupons for Natural Choice products. The effort is part of the brand’s Good Feeds Us All Tour – a movement to spotlight organisations and people throughout the United States who work for the betterment of others.

As a result of widespread stay-at-home orders due to the novel coronavirus, the Hormel Natural Choice brand team – staying at home in Minnesota – is enlisting the help of fans to recognise the essential workforce in the United States. “Fans of the brand are now our eyes and ears, telling us about seemingly ordinary people who are doing extraordinary things out there,” said Beth Fehrenbacher, Senior Brand Manager for the Hormel Natural Choice brand. “Until we can get on the road again to hear those great stories in person, we appreciate our fans taking the lead.”

To access the nomination form and view official rules, please visit the #NominateGood page on the Hormel Foods website.

The Good Feeds Us All Tour is an extension of the brand’s 2019 advertising campaign of the same name. It rolled out with a heartwarming commercial featuring Joey, a young boy who learns American sign language in order to ask his deaf classmate if she would like to share his sandwich. “Good feeds our connections. Good feeds us all,” the voiceover reminds us.

The Natural Choice brand team visited Dallas earlier in the year to celebrate The Birthday Party Project organisation on the Good Feeds Us All Tour. Additional stops in Louisville, Kentucky; Atlanta; Detroit; Minneapolis; and other US cities will take place as soon as it’s feasible and safe to do so.

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