World Branding Forum

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Natural Choice brands new campaign enlists the help of fans to spotlight their heroes The makers of the Natural Choice brand have announced the #NominateGood...

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Campaigns Featured News

Hormel Make the Natural Choice Campaign Returns with Judy Greer

Olivia Pearce

April 6, 2018April 6, 2018

Campaign by Hormel Natural Choice Showcases Natural Deli Meats Made Without Artificial Preservatives or Ingredients The makers of Hormel Natural Choice deli meats, owned by Hormel...

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Industry News

5WPR expands its natural beauty category with náu and Brûmée

Anisha Kapoor

November 12, 2020November 12, 2020

5WPR's Beauty practice leverages unrivalled industry knowledge and integrated, strategic campaigns to drive real, meaningful results for clients 5WPR, one of the 15 largest independently-owned...

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Advertising Featured News Videos

Natural Light Unveils Naturdays with Pat McAfee

Joshua Hughes

February 26, 2019June 13, 2023

Natural Light has launched Naturdays, a strawberry lemonade lager, in the United States, with a push starring ex-NFL punter, Pat McAfee. Natural Light, the reduced-calorie...

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Advertising Featured News Videos

Costa Rica Entices Travellers with Choice Campaign

Deborah Joy Peter

June 6, 2017June 6, 2017

The Costa Rica Tourism Board has rolled out a new campaign with the United Nations World Tourism Organization and CNN in five markets. The Costa...

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Advertising Branding Featured General News

Kylie Minogue a New Face of Jimmy Choo & Jean Paul Campaign

Maheen Fatima

October 20, 2023

Following the latest advancement in the fashion world, Kylie Minogue Leads the Iconic Collaboration Between Jimmy Choo and Jean Paul Gaultier. Kylie Minogue has again...

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Campaigns Featured News Videos

Jockey Adopts Bubba Watson into Brand Family

Deborah Joy Peter

February 11, 2019February 11, 2019

Jockey has added Bubba and Angie Watson to its talent lineup, with the duo and their kids starring in a fresh phase of an existing...

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Campaigns Featured News Videos

Marc Jacobs Adds Irina Shayk to Beauty Lineup

Olivia Pearce

December 20, 2018December 20, 2018

Marc Jacobs Beauty is scheduled to soon launch its 2019 campaign in Russia, starring Irina Shayk as the newest face of the fashion brand. Marc...

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Branding Featured News

Bella Hadid Headlines True Religion’s Latest Campaign

Olivia Pearce

August 20, 2018

Supermodel Bella Hadid becomes new face of True Religion True Religion has tapped Bella Hadid to be the face of the brand. The supermodel embodies...

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Branding Featured News

Etihad Airways Launches New Partnership with Acqua di Parma

Olivia Pearce

July 25, 2018June 13, 2023

Sophistication and premium services meet in Acqua di Parma-Etihad Airways association which began in 2014 Etihad Airways has launched a major new partnership with the...

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Advertising Featured News

Dinty Moore Beef Stew Ad Campaign Honoured with Golden Effie Award

Joshua Hughes

June 5, 2018

Campaign by Dinty Moore Beef Stew made in partnership with BBDO Minneapolis and PHD capitalises on millennial fashion trend The makers of Dinty Moore Beef Stew were...

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Campaigns Featured News

MTN DEW KICKSTART Selects Kevin Hart as New Face of Brand Campaign

Olivia Pearce

February 19, 2018

Mountain Dew Fans Given Shot to Sit Courtside with Kevin Hart at NBA Playoffs Mountain Dew announced that actor and comedian, Kevin Hart, will become the...