Mindshare North America has picked Eric Geiger as LA’s Executive Director while Scott Wensman will lead key accounts as MD.

Mindshare has appointed Eric Geiger (pictured) its Executive Director to lead the Lionsgate account, while Scott Wensman steps in as MD to oversee Los Angeles based clients like Nordstrom, Campari, and Nature Made. Both cover the North American market and report to West Coast Lead, Cheryl Idell.

Geiger brings with him over 20 years of experience around cinema and home entertainment, television, and gaming. He was most recently SVP, Managing Director at Horizon Media, and headed the STX Entertainment business. He has also completed stints at OMD, Mediacom, and McCann Erickson.

Wensman has worked at digital, full-service, and media agencies, and joins the firm from Team One, where he was Group Media Director. His expertise is in mobile, search, and social media planning. He has throughout his career filled leadership roles at Tribal DDB, MRM Worldwide, and Deutsch.

“Each of them brings their own varied industry expertise, but they both share a passion for driving provocative ideas, launching agile executions for brands, and developing strong teams. Their appointments are a stepping stone to the agency’s adaptive marketing mission as a whole,” said Idell.


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