Industry Archives | World Branding Forum

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MediaPost Accolade Comes on the Heels of Leader Ranking by an Independent Research Firm Merkle, a technology-enabled, data-driven performance marketing agency, announced that it has...

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Industry Public Relations

Millwright Holdings Acquires Warner Communications

Anisha Kapoor

November 20, 2017November 22, 2017

The Warner Communications acquisition aligns with Millwright's strategy of backing independent agencies that deliver exceptional results for clients and are great places to work Millwright...

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Advertising Industry Marketing

Richard Attias and Associates Accelerates Global Growth

Joshua Hughes

November 16, 2017January 23, 2018

Richard Attias and Associates new leadership team will enable the firm to further expand its global footprint and implement even higher-impact initiatives and live events...

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Branding Industry Marketing

Troika Announces Damon Haley as Head of Sports Marketing

Anisha Kapoor

November 14, 2017November 15, 2017

Damon Haley will be responsible for meeting client's business needs with the Troika Entertain Change philosophy to the changing sports and entertainment landscape Troika announced...

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Advertising Industry Marketing

Backe Wins Gold and Silver in International Davey Awards

Anisha Kapoor

November 13, 2017November 14, 2017

Backe Marketing and Advertising Agency Earns 2 Golds and 2 Silvers in Global Creative Competition Backe, a digital marketing and brand communications agency, has garnered Gold...

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Advertising Industry

Kirk McDonald Named CMO of AT&T Advertising and Analytics Company

Anisha Kapoor

November 10, 2017November 11, 2017

As CMO, Kirk McDonald is responsible for the creation and implementation of the marketing strategy for the company AT&T named Kirk McDonald as Chief Marketing Officer of...

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Advertising Industry

OpenX Receives Full Tag Certification for Commitment to Quality

Anisha Kapoor

November 8, 2017November 9, 2017

Commitment to fighting fraud, piracy and malware earns OpenX independent validation across all TAG compliance programs OpenX, an independent advertising technology provider, announced today that...

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Industry Marketing

ReachForce Empowers B2B Marketing and Sales with “Smart” Solutions

Anisha Kapoor

November 7, 2017

The latest updates by ReachForce make their big data technology simpler and more customisable ReachForce, a leading provider of data quality solutions, announced a number...

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Branding Industry

Serena Williams Chairs Board of Advisors Launched by Oath

Olivia Pearce

November 6, 2017

Oath, a subsidiary of Verizon announces the launch of a global Board of Advisors comprised of some of the most entrepreneurial, talented and socially influential...

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Advertising Industry Marketing

Bryan Simkins Appointed by Innovid as SVP of Brand Solutions

Anisha Kapoor

November 3, 2017November 4, 2017

Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for Innovid Innovid, a...

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Advertising Branding Industry Marketing

Kantar and WPP Announce BrandZ Top 50 Most Valuable UK Brands

Anisha Kapoor

November 2, 2017November 2, 2017

BrandZ list includes some of the most famous brands in the world, and reflects the UK's role as a centre for financial services, energy exploration...

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Advertising Branding Industry

Y&R’s BAV Group Launches BAVSocial

Anisha Kapoor

November 1, 2017November 1, 2017

BAVSocial was developed in partnership with data leaders including IBM Watson, Pulsar, and Crimson Hexagon Y&R's BAV Group announced the launch of BAVSocial, a proprietary...