Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for Innovid
Innovid, a leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the appointment of Bryan Simkins as Senior Vice President of Brand Solutions. Simkins will be responsible for growing and cultivating Innovid’s brand partnerships and helping them implement data-driven video marketing – a key element in marketer’s campaigns and strategies for 2018. Simkins will help connect brands with their consumers more effectively, particularly in this time of rapid transformation of the TV industry.
Simkins brings more than 15 years of media and marketing technology expertise, including senior roles at Starcom MediaVest Group, where early on he recognised the importance of Innovid as a media agnostic video marketing platform. He also held roles at Digitas, Accuen, BBDO, FedEx, and most recently at Transparent, a marketing technology consultancy, where he was a founding partner and provided services to senior industry leaders—from strategy development to implementation of marketing technologies, as well as amplification and education across the industry.
“Innovid is an undisputed leader in creating and executing strategic, data-driven video marketing across all screens. In a time where transparency is critical, the largest global brands in consumer packaged goods, auto, financial services and more, are using the Innovid platform to get a single view of their entire digital video investment. I am excited to work with them to grow their businesses, and create strong customer relationships through technology,” said Simkins.
“With hundreds of Innovid campaigns in 2017 being data-driven and 79 percent of brand marketers stating that data would be key in their 2018 video strategy, having Bryan on board couldn’t come at a better time. Bryan’s expertise in addressability will help us to support more marketers in their quest for better business outcomes through data-driven video marketing, and will help shape the industry development of the future of TV. Bryan’s experience and knowledge of a marketer’s needs is a huge asset to us and will put Innovid in an ideal position for future growth,” said Beth-Ann Eason, President of Innovid.