Innovid Wins IAB Digital Video Ad Award for Jaguar Campaign

Innovid, a leader in advanced video advertising, has won an IAB MIXX Award for its Jaguar F-Type campaign in conjunction with Mindshare UK and...

McCann Worldgroup Named ‘Agency Network of the Year’

For the second successive year, McCann Worldgroup was recognised as "Agency Network of the Year" at the Golden Drum Festival, Central and Eastern Europe's...

Research Shows Impact of Human Voice on Brand Advocacy

New research reveals the growing importance of human intervention in the sales process. ResponseTap, the call-based marketing automation company, has released new research that investigates...

David Croft to Host the World Branding Awards

Sky Sports' David Croft will be the host of the World Branding Forum's premier awards recognition programme. David is the acclaimed commentator and presenter for...

Brands from 25 Countries Honoured at the 2014 World Branding Awards

Sixty nine brands from 25 countries were honoured at the World Branding Awards in a glittering ceremony at the prestigious One Whitehall Place in...

Timberland and Omni United Launch First-Of-Its-Kind Cross-Industry Partnership

Global lifestyle brand Timberland recently announced a collaboration with tyre manufacturer and distributor Omni United, to create a co-branded line of tyres under the...

YuMe Partners Vestel, Launches O2 Brand Campaign

YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers...

Colgate-Palmolive Gets New Global Typeface

London-based Fontsmith has created a new family of typefaces for use around the world by one of the world's biggest brands – one which...

One-third of Black Friday Online Revenue Was Mobile

Over one-third of all Black Friday online revenue came from shoppers on mobile devices. The largest mobile commerce platform provider for retail in the U.S.,...

Ace Metrix: Samsung Serves 7 of Top 15 Tech Hardware TV...

Other Winners Include Amazon Fire Phone, Beats, Bose, Canon, Intel, Nest, Microsoft and Sonos. Ace Metrix a standard in television and video advertising analytics, today...

Weber Shandwick Nets Integrated Lead for Maine Lobster Industry

Weber Shandwick announced today that the firm has been appointed the full service, integrated marketing communications partner for the Maine Lobster Marketing Collaborative (MLMC). The...

Ace Metrix Reveals U.S. Consumers Top Ads of the Season

Nintendo, Ebates, Mazda and Amazon Achieve Breakout Scores While Retail Brands Fill-In Much of the Remaining List. Ace Metrix has revealed the top scoring retail...

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Mercedes-Benz USA and Mattel tackle gender stereotypes in No Limits campaignvideo

Mercedes-Benz USA and Mattel tackle gender stereotypes in No Limits campaign

Mercedes-Benz and Mattel empower next generation of female leaders through STEM-focused initiative “That’s for boys, not for girls” – a social stigma Mercedes-Benz USA (MBUSA)...
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